Segment Article Reviews Samples For Students

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour.
The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

Galanz’s Main Problem

In a nutshell, Galanz’s main problem is finding a way how they can successfully integrate and synchronize the three segments of their business namely: their OEM (Original Equipment Manufacturing), OBM (Original Brand Manufacturing), and ODM (Original Design Manufacturing) businesses. In the past, Galanz used to manufacture microwave ovens whose components are bought from Japanese microwave oven manufacturers but after years of sustained growth and development, they were able to procure the resources as well as the technical knowhow to manufacture and sell their own microwave ovens. Part of their success was also thanks to their low cost strategies which basically ...

1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.

The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...

Black & Decker Incorporated is a company in the general consumers market, and located in Connecticut. It was founded in 1910, and it has over 21,000 employees with sales of over $ 750 million worldwide. This company offers products such as coffee makers, toasters and firefighting equipment. The success of this company illustrates how a company can adjust its product line to reach the high end market. Black & Decker was successful with the Dust buster vacuum cleaner that led it to the acquisition of the General Electrics’ appliances division in 1984. After this milestone, the company faced challenges of redesigning some of ...

The e-commerce trend in marketing

The digitalization of nowadays world is on the highest level of all times. This trend is connected to each segment of business and marketing is not an exception. Globalization processes and deep diving into the digital world changes business models even in huge multinational companies. One of the brightest examples of digitalization is e-commerce segment, which become a real leader of retail industry in the last few years. People love to buy online because of simplicity and higher level of comfort (the main principle is “anytime + anywhere”). Moreover, e-commerce segment become one of the main fields for international marketing ...

Criminal Justice

1 A Spatial Analysis of Neighbourhood Crime in Omaha, Nebraska Using Alternative Measures of Crime Rates

The research focuses on four kinds of crime and their spatial patterns. The crimes studied are: a) robbery, b) assault, c) burglary, and d) auto theft. Geographic information system or GIS procedures were used to correlate the occurrence of these crimes with the characteristics of a neighbourhood in the City of Omaha, Nebraska. Ordinary least square methods were also employed. For alternate measures of the crime rate, crime density and crime location quotients were deduced. There research yielded three vital results. To begin with, the findings ...

Chapter 1 – Perspectives

The 5 × 7 Business Technology Strategy
The 5 × 7 Business Technology Strategy is a consulting practice which aims to help the organizations to optimize their technology investments. Going through the strategy I found that some of the steps can be particularly effective. Segmenting the operational and strategic layers of business will surely help in effective management of resources. Decentralization and private hosting of the website will also help in the daily and easy upgrade to the website. One of the steps which I feel the most important is assessing the present as well as future security threats and being ...

Introduction

Enterprises normally have many buyers purchasing their products such that they do not get a chance to know each of them personally. In such a case the business is required to pursue a rigorously tested study concerning consumer behavior. People are definitely different, but at some point their minds tend to react in the same way, and comprehending the aspects can assist the company to formulate strategies that will make customers accept their items or services. The creative measures should be ethical to conform to the universal values of the consumer base. This article articulates a critical review of ...

The article entitled “Three Men, Three Ages. Which Do You Like?” which was written by Michael Winerip (2013) and published online in The New York Times on July 22, 2013 presented relevant and interesting issues pertaining to social psychology, particularly focusing on gender and age prejudices in the work setting. The article focused on presenting results of a study conducted by Princeton researchers which involved the participation of three Princeton actors, named Max, with diverse age ranges: 25, 45, and 75 years old.
The aim of the study was to determine factors that could be contributory to age ...

Introduction

People engage themselves into employment in order to get compensation in monetary terms, and other benefits that come along with employment. Every organization aims at employing the most qualified employees creating a stiff competition in the corporate world. In addition, any employee would like to achieve higher levels of qualification in their careers in order to attract the attention of best paying companies. Human resource management is a global recognized part necessary in running of any organization. Compensation forms one of the most essential human resource tools used by companies in an effort to manage their employees. Compensation system of an ...

Implications of Interpolated Testing for Online Education

Implications of Interpolated Testing for Online Education
Technological advancements in the 20th century led to the development of novel innovations, which made a substantial difference in the way we live. Most of these inventions filled a gap in occupations and operations that are usually tedious, delivering the promise of ease and accessibility. Along with these advancements, learning has also become more within our reach due to the number of ways that education is delivered to the masses. Today, the traditional way of learning that is confined within the classroom is no longer our only option. By just a few clicks of a ...

Article 1: Marketing to Teenagers: The influence of Color, Ethnicity and Gender

Summary
The teenage market is an important customer segment in the US as well as global market. Teenagers usually don't have any financial responsibility on their shoulder and that gives them a significant buying power. Most of the teenagers spend their money on clothes, jewelry, food, entertainment and beauty products. Teenagers are usually more tech savvy than the previous generations and spend a considerable amount of time on the internet, video games, phones, television and social networking sites. They accrue money for spending by getting paid for jobs and receiving allowances and monetary gifts. Brand loyalty is very important for ...

Effective strategic planning not only carries a company toward an objective, it anticipates changes in the External Environment, and positions a company to adapt. What are some of the changes Yahoo! may be anticipating?

Strategic planning requires a company to consider not only their internal strengths and weaknesses, but also to address the changes in the in the external environment. Firstly, Yahoo! anticipates that buyers will demand more integrated solutions and require more localized information. That is why Yahoo! is attempting to go into additional areas and to expand its offering. Moreover, the company is predicting a change in user demographics, thus targeting ...

International Implementation Strategies

Strategy is often defined as a long-term direction of the company, which considers available resources and environmental challenges in the attempt to meet customer and stakeholder demands. Strategies, which are implemented internationally and are designed for major global players, should carefully consider customer preferences and the peculiarities of the markets not only on the national level but also internationally.

The recent example of Nokia shows the difficulty of capturing the market globally and maintaining leadership for a longer period. Continuous success may result in irresponsiveness of the company to the emerging trends, which eventually may be detrimental for the company’s ...