Essays on Richard Branson

Introduction to Entrepreneurship

Introduction to Entrepreneurship

Introduction

The term ‘entrepreneurship’ became very popular in the 21st century when people recognized the importance of introducing major changes in the world. Today, many people abandon their career as an employee and start entrepreneurial ventures with intent to earn unlimited income and to meet their self-actualization needs. Considering the scope of entrepreneurship in supporting a country’s economic growth, governments worldwide are willing to finance potential entrepreneurial start-ups today. This paper will critically explore the scope of entrepreneurship, giving particular emphasis to the operations of small business houses.

Obviously, time and money are two important factors ...

Introduction

In today’s business environment, many people feel the need to become an entrepreneur versus following the status quo. But this decision does not work for everyone as there are people who start a business; however, the business fails for any number of reasons. According to Carmody (2015), 96 percent of businesses fail within 10 years. An entrepreneur is a special individual who must possess special knowledge and traits in order to ensure the success of the business. One successful entrepreneur is Richard Branson; who is considered one of Britain’s highest profiled billionaires. Mr. Branson created a conglomerate ...

1. Key Elements of Branson’s Leadership Style In his autobiography, The Virgin Way: If It’s Not Fun, It’s Not Worth Doing, Richard Branson identifies and explains important aspects of his leadership philosophy and style: There are ten of them: (1) “Follow your passion, but protect the downside”; (2) “Do some good”; (3) “Believe in your business”; (4) “Have fun”; (5) “Don’t give up”; (6) “Listen more and talk less”; (7) “Make room for personal time through delegation”; (8) “Go out and meet people”; (9) “Communicate among all levels of your company”; and, (10) “Be happy”. ...

Business

How would you measure productivity at NCL? Is productivity measurement important to NCL? Analysis of cruise market watch data is an appropriate way that can be used to measure productivity at NCL. The cruise market data has vital statistics that precisely point out the standing of the various cruise industries in the industry. The data contains market share statistics as measured by number of passengers carried and the revenue generated over a financial year (Eric, 2013). The statistics from a present year can be compared with those of the preceding year to determine the change in revenue and numbers ...

Innovation

Executive summary Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

The following article will present a discussion on Richard Branson as a significant leader who attracts the admiration with regards to his leadership experience. He is a Britain’s billionaire and the proprietor of the Virgin group that has more than four hundred companies. 1. Describe the leader's personality. Richard Branson has three important personality traits that have enabled him to prosper in his business ventures. The first trait is listening. This is a Virgin trait, and he affirms that it enables them to learn from one another, the market place and also from their mistakes. The second personality ...

Introduction

Today, social media has become a factor that has a great influence on the global business environment. Social media is a force used to impact the customers' preferences and gather data about their behavior. Many companies have changed the ways they operate to adjust their activities to the current trends on the market, and these trends are heavily influenced by social media. Social media has also changed a lot from the published newspapers to the electronic sources and various social networks. Every day one can witness a great flow of information that is delivered to the global society through ...

Abstract

Rhetorical criticism is basically an analysis of the items people use to communicate, such as images and words. There are different strategies that one can employ when conducting such an analysis. Most importantly, the first step is the selection of an artifact to analyze since the strategies used may differ with the artifact. In this paper, the artifact to be analyzed is an advertisement from Apple and the method employed is ideological criticism, which evaluates the message presented by this advertisement.

Research Question: What is the main message behind this advertisement and was presented in a way that was ...

Introduction

This project will examine the portfolio of the Virgin Group in relation to their stakeholder marketing processes which helps in targeting specific classes of clients. This will be done in two parts:

Part 1: The evaluation of communication approaches and methods used to target various stakeholders and

Part 2: An application of IT Skills and Business Software applications to produce a portfolio of stakeholder marketing communication materials used by the Virgin Group.

Part 1: Stakeholder Communication in Virgin Group

Communication is a system through which an organisation codifies a message, transmits it to a given receiver and the receiver decodes the message, internalises it and takes action. Communication is important in sharing ideas, information or emotions from one entity to another. ...

Question 1

Virgin Galactic is the first space line in the world that owns and runs privately built spaceships. The company plans to be the pioneer in commercializing space travel and offering ordinary people a unique opportunity of going into history as the first ever non-professional astronauts. Its main competitor is the Blue Origin, which has already attained a spectacular achievement in pioneering the first rocket booster to make a safe trip back to earth from space (The Economist, 2015). Virgin Galactic plans to use its massive resources and synergistic effects from the Virgin Group umbrella to beat its competitor in ...

Among all other entrepreneurs, I hold Richard Branson with high esteem. He is a British magnate most well known for the Virgin Group of Companies. Decades ago, flying was considered a luxury. It was associated with beautiful ladies, champagne, haute cuisine and something only the well heeled could afford. With his Virgin Airlines, he has dropped fares considerably without a downsurge in quality. However, such is not the only reason for my admiration of Branson. He has a diverse set of interests, despite being told in his younger years that he would have a hard time succeeding due to ...