Essays on Virgin Group

Introduction

In today’s business environment, many people feel the need to become an entrepreneur versus following the status quo. But this decision does not work for everyone as there are people who start a business; however, the business fails for any number of reasons. According to Carmody (2015), 96 percent of businesses fail within 10 years. An entrepreneur is a special individual who must possess special knowledge and traits in order to ensure the success of the business. One successful entrepreneur is Richard Branson; who is considered one of Britain’s highest profiled billionaires. Mr. Branson created a conglomerate ...

1. Key Elements of Branson’s Leadership Style In his autobiography, The Virgin Way: If It’s Not Fun, It’s Not Worth Doing, Richard Branson identifies and explains important aspects of his leadership philosophy and style: There are ten of them: (1) “Follow your passion, but protect the downside”; (2) “Do some good”; (3) “Believe in your business”; (4) “Have fun”; (5) “Don’t give up”; (6) “Listen more and talk less”; (7) “Make room for personal time through delegation”; (8) “Go out and meet people”; (9) “Communicate among all levels of your company”; and, (10) “Be happy”. ...

The following article will present a discussion on Richard Branson as a significant leader who attracts the admiration with regards to his leadership experience. He is a Britain’s billionaire and the proprietor of the Virgin group that has more than four hundred companies. 1. Describe the leader's personality. Richard Branson has three important personality traits that have enabled him to prosper in his business ventures. The first trait is listening. This is a Virgin trait, and he affirms that it enables them to learn from one another, the market place and also from their mistakes. The second personality ...

Introduction

This project will examine the portfolio of the Virgin Group in relation to their stakeholder marketing processes which helps in targeting specific classes of clients. This will be done in two parts:

Part 1: The evaluation of communication approaches and methods used to target various stakeholders and

Part 2: An application of IT Skills and Business Software applications to produce a portfolio of stakeholder marketing communication materials used by the Virgin Group.

Part 1: Stakeholder Communication in Virgin Group

Communication is a system through which an organisation codifies a message, transmits it to a given receiver and the receiver decodes the message, internalises it and takes action. Communication is important in sharing ideas, information or emotions from one entity to another. ...

Answer Questions

1)Table 1 shows correlations of clothing retailer positioning questions to the two dimensions of a positioning map. Based on the correlations, name the two dimensions. Show the process and discuss your reasoning. Organizations make use of positioning map to help them identify a perfect position in the market with respect to their products or services. Positioning is a good way to let the organizations understand where they stand in the eyes of customers. Perceptions of customers are very important in defining the positioning of products and services. Positioning maps reveal where and how certain brands are placed in ...

Question 1

Virgin Galactic is the first space line in the world that owns and runs privately built spaceships. The company plans to be the pioneer in commercializing space travel and offering ordinary people a unique opportunity of going into history as the first ever non-professional astronauts. Its main competitor is the Blue Origin, which has already attained a spectacular achievement in pioneering the first rocket booster to make a safe trip back to earth from space (The Economist, 2015). Virgin Galactic plans to use its massive resources and synergistic effects from the Virgin Group umbrella to beat its competitor in ...