A Strategic Management Analysis
- Identify and discuss strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools and identify strengths and weaknesses for the firm. Apply the Value Chain and identify and discuss any core competences the organization may have.
Thomas Cook is one of the major leisure travel groups in the world. It is also the second major in the United Kingdom. It maintains these top positions across all of its major markets and with well established and trusted tour operator brands. About 23 million customers travelled with the Group in 2012.
Human and Physical Resources
Thomas Cook Group Plc is the Continue reading...