Essays on Hong Kong Disneyland

Glocalizaton concept and its relation to standardization-adaptation debate in marketing literature review

What is glocalization Glocolization is a term that was introduced in early 90s by Robertson, it comes from combination of two words; globalization as well as localization. The globalization refers to the flexibility that is brought about by countries allowing the international forces to have impact on their local market environments, so as to attain some economic growth. Furthermore the term localization refers to the reiterating that is brought about by regions in order to maintain and protect some local culture and local conditions from them being carried away completely by the globalization forces. Therefore, glocalization attempts to balance ...

1.0 Background According to Wiefels, the term marketing communication refers to all activities or strategies that are applied by a given organization or company to communicate to customers or market their goods and services. The process of market communication may apply various strategies such as advertising, branding and use of websites or even direct sales presentations. Hong Kong Disneyland is the smallest in the world and it was occasionally reported to have made losses. Based on the challenges that it (Hong Kong Disneyland) faces, the following strategies may facilitate the improvement of the number of tourist visits. 2.0 Specific ...

Hong Kong Disneyland resort is known for its attractions, all year round seasonal offerings and shows. However, recently, there are a number of incidents which takes away this beauty. Today, at 8.00 pm a young child was hit by a moving trolley on Main Street. Our staff responded swiftly to this incident by clearing the area and informing the paramedics of this incident. In doing this, our HKD staff followed all the safety measures which have recently been put in place to curb these kinds of incidents. Nevertheless, the child died in the hospital due to complications from her injuries while ...