L Brands Inc.: The Strategy
Introduction
L Brands Inc. evolved from a simple department store in early 1900s into one of the largest retailers of women’s fashion and apparel products today. It has acquired Victoria’s Secret and PINK, and has made other significant acquisitions. L Brands has branches for Victoria’s Secret products in more than 1,100 stores in North America, Canada and United Kingdom (Nasdaq, 2016). The company markets its products through retail stores located in malls, through international franchise and websites (United States Securities and Exchange Commission, 2016).
Strength L Brand sells through shopping malls ...
