The following paper is prepared by choosing various articles from credible and academic sources and have been written on. The first article by Peter Buckey summarizes the article international business vs. international marketing. An opinion of the article is then provide at the end. Two other articles follow namely, The millennium and International Marketing by Vern Terpstra and International e-marketing: opportunities and issues by Jagdish N. Sheth, Arun Sharma. All these articles are relevant to marketing concepts and theories and an opinion given at the end of each article synthesizes the article on the light of theory vs practice.
International business vs. international Marketing