Essays on Toothpaste

Today, they were burning books. These were the last books on Earth, found in the house on the outskirts of the city. They were creating and, at the same time, listening to the Symphony of Fire, in which every note was a burned paper with empty words, written once by someone.

Does it really matter?

Does it really matter what was inside these books when outside, there is so much fun glancing at dancing flames destroying a relic of the past? For them, it was more important to find every hidden book, throw down imaginary idols from their pedestals, tear apart books with ...

Even though few companies can set out to be racist in their adverts deliberately, sometimes their feeble attempts at humor and subtle prejudice can quickly backfire (Terlutter 111). A good example of humor attempts gone wrong is the Twin Lotus toothpaste advertisement in Thailand in 1982. The main intention of the advert was to show people that one should not judge someone or something based on appearance. Since the company is making an advertisement for a black toothpaste, they use a black man as a nice person who gets put down despite his nice intentions. The advert shows how ...

The personal care product that I rely on and that perhaps holds special meaning for me is Colgate brand of toothpaste. The reason for picking this brand is that I have used this product since my parents who had used the toothpaste for a long time introduced me to this brand and I have used it for all my life. In fact, prior to this assignment, I had not considered my brand loyalty to the Colgate toothpaste and even their toothbrushes. Considering that I brush my teeth daily, it is a fair assessment that I purchase the product regularly ...

Ventilator-associated pneumonia

Abstract The intensive care unit in most hospitals plays the role of providing care to patients dealing with life-threatening conditions. The technological and other set ups in these hospital units are vital in ensuring that these patients continue to receive the best regarding care while with the intentions of having them emerge with desirable outcomes. There are however challenges relating to the care that these patients receive since, in most cases, they are usually under mechanical ventilation. A patient under this condition faces the risk of developing ventilator-associated pneumonia if the ventilators are not handled with the required care. ...

Implementation of the VAP project is a significant step aimed at ensuring that the objectives of giving patients outmost care, improvement of nursing practices and achieving desirable patient’s outcomes on the mechanically ventilated patients in the critical care unit are realized. Nevertheless, there is the need for making sure that all the relevant implementation stages have been followed and adequately taken into consideration. This will ensure any possible hitches that may affect project execution along the way are equally addressed. Additionally, it will be imperative that well-informed decisions are made with the intentions of ensuring that all the ...

Orange was one of the fruits found at the market. They are produced in Florida and California. Apart from the conventional oranges, there were organic oranges. The prices were different. The organic type was more expensive, simply because they were chemical free. They are grown using organic manures. Pests and diseases were controlled using purely biological means. Organic oranges have green and white USDA organic sticker to distinguish them from conventional oranges (Laroche, Bergeron, & Barbaro-Forleo, 2001). Purex is one of the commonly used laundry detergents in United States of America. This is an inorganic detergent characterized by its pretty ...

What is the case statement? What decisions does P & G need to make?

The Procter and Gamble Company has to revise its advert if it is to make a positive impact in the market. The proposed ‘Mumbles’ advert is comparative and implies negative notions on the use of Colgate and Palmolive’s ‘Simply White’ product. This form of advertising, is also involuntarily shifting the viewers’ attention to the rivalry between the two companies: when the objective, and this is an educative guess, is to show the brand’s prowess over the rival’s brand. P&G, therefore, needs to revise its advertisement approach towards a more positive and more product oriented approach. P&G ...

Trash can tell a lot about a person who throws it away as it can show what the person was doing, eating, what is the person’s life style, hobbies, etc. In my trash can, archaeologists will be able to find two big-size cups from Starbucks, an empty apple juice container, several empty bottles of Coke, one empty pizza box, candy bar wrappers, an empty tube of a Peelu toothpaste with a toothbrush (that looks rather new), plastic wrap from the sneakers, an iPhone silicone case, an empty Xbox box, leftover fruit, an empty Gatorade bottle, and other trash. ...

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is based on scientific studies and findings that clarify why habits exist and how they can be changed. The author mentions some rules/techniques about changing habits such as the three-step loop, which are cue, routine, and reward. The author elaborates more regarding those methods by performing some experiments and receiving exceedingly effective results. In this essay, based on chapters one and two, I will argue in favor of the author’s discussion on the rules/techniques and experiments, and I will support my ...

Consumer behavior refers to the process in which individual consumers decide what, when, where, how and from whom they purchase the goods and services that they need (Pride). Before a consumer makes the decision on buying a particular product or service, there is a factor or some factors that will influence the decision on whether to buy the product and when, where, how and from whom. According to Kotler and Armstrong, the main influences on consumers' buying decisions are cultural factors, social factors, personal factors, psychological factors and situational forces. More than one of these factors can affect consumers ...

The media categorizes everyone into certain cultural groups based upon what they consume. Consumer behavior, whether it be in the form of products and/or media content, determine how the media views our consumption patterns, and determines which cultural group we belong to. However, our self-perception may not always match the profile of our cultural-consumption. In my case, I think that my self-perception, with a few notable exceptions, was gauged poorly by my cultural-consumption profile. First, my gender is male, and my consumption behavior is vague with respect to gender preferences for certain products. For example, my list shows that ...

There is truly nothing better than curling up in a cozy chair with a snack and a fantastic book. It is easy to get so caught up in parenting, marriage and work that personal time for book exploration is set aside never to be enjoyed. One of the best things for the human soul is to be fed by a nourishing and educationally delicious book. People don’t realize it but they have a set of criteria against which an author’s work can be measured. Ultimately, that criteria determines if it is worthy of time in that cozy chair. Kevin Trudeau’s book ...

Globalization is the process of interaction and integration among countries, groups or organizations, and people. It is driven by international trade and investment by means of information technology. It is due to globalization that the world is becoming more and more connected with each other. The doors of opportunities are now open for organizations to expand their business all over the globe. However, besides the advantages of globalization of businesses, there are also certain issues that must be considered. For example, a particular brand or product may not business well in one country, but stands out from the other. There ...

Monopolistic competitive markets and oligopoly are market structures. Monopolistic competitive market is a market structure with many buyers and sellers with differentiated products. The products are not close or perfect substitutes. In oligopoly, there are very few sellers in the market, therefore, becoming easier for them to inter relate easily with each other. (Tewari, 1996).The both have different features thus, becomes straightforward to distinguish them from each other.

An example of a monopolistic competitive market can be taken from the toothpaste industry. There are many different types of toothpaste and also many consumers. It is upon the strategies put in ...

Kathyann

Abstract Dental care substances with stannous fluoride as an active ingredient may be helpful in allowing re-hardening or in increasing the resistance of teeth surfaces to further acidic or mechanical impacts. However, stannous fluorides are applied together with brushing and depending on how and when tooth-brushing occurs. This research focuses on the potential harmful and helpful effects associated with the use of stannous concerning erosive wear. Active ingredients like fluorides or agents that have unique anti-erosive properties were shown to offer protection against erosion and combined erosion and abrasion to some extent. The abrasive effects of dentifrices may ...

(Institution Name)

Response to Monty Hall Problem

Statistical information is based on the probability of something to happen. Even though it does not depict certainty but just the odds of something to happen, it still holds value in my opinion. If the statistics say odds are 50% or even 75% then I might not get influenced by them, but when it says there is 80% or 90% probability like in the case of disease example and the users of Acme toothpaste then I would consider it is a very healthy trend. It is not advantageous to switch to door 2 after having selected door 2 ...

The Law of Supply

The law of supply states that with an increase in the price of goods, the quantity supplied will increase and as the prices reduce, the quantity supplied will reduce, ceteris paribus. The implication here is that the price of a commodity, and the quantity that is supplied are directly related. Here, the quantity of goods that is supplied refer to some units that the buyers are willing and able to buy. This law rests on the assumption that all the other factors, save for the price of the commodity, which affect the supply of the goods remain the same. The ...

Problem Recognition

A print ad of a popular juice store states “We believe in the good stuff.” It also includes information on how they keep their products real and full of nutrients. This ad targets the ideal state of consumers to be healthy. Marketers recognized the problem of living healthy while making life easy. The ad influences the consumer by appealing to them through showing them that a healthy life can easily be attained through real and nutritious ingredients. At the same time, the ad clearly shows that this specific product is full of goodness. The consumer is able to recognize that they ...

This paper discusses brushing our teeth, its health benefits and how it may affect our daily lives in both simple and complex ways. Teeth brushing is a simple hygienic process that is routinely done, mostly after waking up in the morning or after every meal. It involves using a tooth brush and tooth paste to clean teeth. The concept behind it is simply for hygiene purposes. People are encouraged to brush their teeth after every meal. Due to the nature of daily activities in school and places of work, it is difficult to brush teeth after every meal. However, that should ...

It is apt that use of binomial distributions on probability has sundry applications. They can be used in Businesses, Engineering mechanics, Marketing institutions, and other fields such as in Governmental Organizations. Determining if one brand of a product is preferred than the other, is an aspect of hypothesis testing. A hypothesis can be defined as a guess, which the claim is interested in proofing as either true or false. In this essay discussion, a hypothesis test will be carried out using statistical means, and other methods to either support the claim or decline it. There are two ways of presenting a hypothesis. ...

Hair transplant is one of the latest services in the health care sector. However, this procedure has been used in the United States since the 1950s. It involves taking a narrow strip from the back of the head where there is hair and placing it where there is totally no hair or where the hair has thinned out. The reason why it’s a modern service is because of the advancements in technology, making the process of hair transplantation and the aftermath appear as naturally.

Target Market

In addition to this, there are those people that have the hereditary gene for baldness. They ...

Introduction

The concept of marketing is extremely broad; in fact it has such dominating options in it that deem extremely significant as far as managing a company accordingly. Marketing specifically means to market the products in a market using different aspects and knowledge management system (KMS). An organization which has a powerful and effective marketing function and workability effectiveness and position would be more worthwhile and effective as compared to the companies which are unable to apply the relevant technique of the marketing management in particular. In the field of marketing, enhancement in the brand is the core specific value for the sake ...

As a brand manager of a large consumer products company, the sources of power that goes with the position are as follows: legitimate power, reward power, expert power, and referent power . Legitimate power is vested by the organization in terms of the position as brand manager of toothpaste. As such, it was explicitly stated that as part of the job, the responsibility entails designing strategies that would encourage the advertising and production groups to promote and manufacture the toothpaste more effectively. Likewise, legitimate power is also vested of the position as explicitly stated in the company’s policies and procedures. Accordingly, ...

Following the American Psychological Association’s Guidelines

Hygiene is often something we consider when examining different cultures around the world. We often wonder what cleaning rituals different people have, and how they define the word, “cleanliness” themselves. Something we sometimes overlook, however, is dental hygiene when we are examining cleanliness. Specifically, we overlook how dental hygiene differs in care and cultural beliefs between two different groups. Take, for example, the people of Saudi Arabia, and the African American communities of the United States. Some of their oral hygiene practices are the same, due to poverty, or education. Others are different due to cultural and religious beliefs. ...

Introduction

Toothbrush companies have used both money and time to come up with a toothbrush and oral health products that encourage their customers to brush recurrently, placidly and properly. The effort by major toothbrush manufacturers the USA has led to the creation of creation of 2.9 billion industry of oral care product only. The results are that people have changed their brushing habit from a compulsory behavior to a trendy lifestyle habit. Recent increased concern in oral health by consumers has triggered toothbrush manufacturers to invest on satisfying their customers by providing categories of toothbrush that can offer optimal dental health to all ...

- Introduction I plan to teach students of grade three about ways and methods they can use to take care of their teeth. Teeth are a vital organ of the body. Healthy teeth are prerequisite for a healthy body. Defective teeth result in malnutrition of the body. Shiny and perfect denture reflects healthy soul residing in a healthy body. The students will be taught the correct method of brushing and flossing of the teeth. The students will be enabled to understand the importance of having healthy dentures. Reason of choosing grade 3- Grade 3 child belongs to age group of ...

Microeconomics

Answer 7) Allocative Efficiency: This is an economic efficiency where the producers try to satisfy the maximum want of the consumers. In other words, when the society achieves optimal distribution of goods and services, taking into account the preferences of the consumer, it is said to be allocative efficient. In the economic literature, it is defined as an economic state where the price of the product equals its marginal cost as at this point the price which the consumers are willing to pay is equivalent to the marginal utility they get from the product. Below is the ...

Question 1

Marketing research plays a significant role in brand building and development on the Procter & Gamble Company. Through marketing research, this company can establish the equity of the brand. This is the value a product has as a result of having a famous brand name as compared to the product standard equivalent. Marketing research could also proof useful to Proctor & Gamble Company in helping it make sound decisions. Most decisions taken by firms depend on data collected from the market. Brand building can also be boosted through proper understanding of the consumer behavior with regards to the product. Marketing research is helpful to Proctor & ...

Historical Background

As far back as 5000 BC, Sumerians believed that tooth worms were the cause of the tooth decay. Next a 2600 BC Egypt scribe, called Hesy-Re, is considered to be the first dentist. The inscription on his tomb says, “The greatest of those who deal with teeth, and of physicians.” Texts of the same region from 1700 - 1550 BC, the Ebers Papyrus, talk about diseases of teeth and various remedies. Next, from 500 – 300 BC, Hippocrates and Aristotle talk about “eruption pattern of teeth, treating decayed teeth and gum diseases, extracting teeth with forceps, and using wires to stabilize ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Crest was developed in 1955 by Procter & Gamble Company in America. It is one of the pioneer fluoride toothpaste brands proven to fight cavities clinically. It has been one of the most trusted brands in dental hygiene with an endorsement from the American Dental Association in early 1960. The Crest Brand currently has ventured into the global market with its dental hygiene products such as toothbrushes, dental floss, mouthwash and teeth whitening products. In developing the market analysis of Crest as a brand one has to consider the following elements: competition, buyer behavior, branding, Social Media, product differentiation, packaging ...

Philip Kotler and Gary Armstrong defined marketing as “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing should be customer oriented since customers wants must be recognized and satisfied. Marketing should start with an idea about a want satisfying product or service and continues until the customer wants are satisfied. Before beginning the whole process of marketing, an organization should prepare a marketing plan. The marketing plan is a sensitive part of a business plan.

Focus on the marketing plan of Aloe Company.

Aloe Company is a company that extracts process, distribute and sell medicinal products ...

Introduction

Most companies launch products to the market to ensure that their competitive advantages are maintained. In the many years that professionals have evaluated business success through the measurement of their long-term and short-term actions, being the first in the market has been one of the many ingredients in commercial stardom. Al Ries and Jack Trout suggested forty years ago that the best way to make a brand successful is to be the first one to be recalled by any person . In fact, being the first to market has launched many companies into profitability and their products into household names that ...

Summer 2013

Module One Product or consumer involvement refers to the level of information processing or degree of importance that a consumer attaches to a product. The level of involvement significantly affects the consumer behavior (Krishna, 2007). Consumers tend to get highly involved in the purchase process when purchasing more expensive products, but they may not show the same level of involvement for cheaper products. For example, a 2013 GMC Yukon XL is an expensive product, which results into higher consumer involvement. However, some products such as toothpaste are products that consumers buy regularly with minimal thought or effort because they do not ...

Brand equity refers to the value of a brand, which can be retrieved from its awareness, the consumers’ perceptions and the associations that come in mind when thinking of the brand, attributing the value to the brand itself, being “the owner’s claim on the business”, rather than to the specificities of the product (Kapferer 508). For Colgate brand, the brand equity translates through a global awareness of the product, which is associated with dental protection, with the dental medical recommendation or with oral hygiene, as it advices consumers to brush (using Colgate three times per day). The bellow print screen ( ...