Advertising in recent times
Because of the globalization, there is more tough competition. Advertising trends have also changed in the recent times. Advertising strategies are making these days after paying the detailed considerations to the minorities and diverse cultures because of the inclusion of the diverse customers in the country like ethnic customers comprise just 30% in the United States. Those newly changed trends also make the large influence in the advertising strategies and jargons involved in the advertising. .
Some of the examples of pure ethnic and the cultural differences advertising are as follows.
- In 2001, Toyota Company publish print ad by showing the close up of the black man’s smile with