Essays on Digital Technology

With the new invention of technology, marketing is taking another way that might be a threat or beneficial in the marketing industry. The imperative of digital engagement and innovation have emerged in the business and mostly the marketing sector. The businesses now realize the need to use the digital platform to engage with their customers, key stakeholders so as to maintain the relevance and the drive for conversations (Kittaneh, 2014). However, few people in the market realize how fast the change should take place, or how fast the transformational the process should be. Therefore, the business needs to embrace ...

Identity and Community

Identity and community Introduction Many people like being researchers, but they are depressed by the inaccessibility of the outcomes of their research, which could add value, inspire, or provoke thoughts of people who receive information. This implies that the creativity of an individual is rendered futile as a result of lack of OA (open access). The networked and digital technology has led to the reconfiguration of publicness by altering the engagement in public life. According to Baym and Boyd (2012), the affordance of digital media and architecture is what shapes publicness. The existence of digital technology has blurred the ...

The journal article “Managing change in the delivery of complex projects” by Jenifer Whyte describes how asset information is increasingly being used as a deliverable of multifaceted projects involving mass data through digital technology (Whyte, Stasis, & Lindkvist, 2016). The author argues that various research indicates that digital technology ensures the realization of speedy and flexible project organization. She identifies a research that examines ways that various companies such as Airbus and CERN manage change. The research findings indicate that these companies, among many other companies, depend on digital technology in the management of mass data in addition to the ...

Literature Review

In education communication is essential. The school, the teachers, and the parents must communicate with one another to educate their students. When there is a lack of communication the students suffer. The modes of communication are evolving every day, because of the advances made in technology. School systems needs to transition into using some of these modern forms of communications to better reach the diverse population of parents present within a school. Connecting with parents using multiple methods could increase parent involvement as well as student achievement. Different styles of communication could be used for different reasons. It must ...

Main Discussion

Globalization and technological development and advancements outline the major impacts of the external environment on the businesses, social and other landscapes. The contemporary economic arena is becoming more complex, due to the growing individual mobility, access to digital technology and globalization of supply chains. With that in mind, it is interesting to analyze the mutual influence of globalization and the information systems and the role that Management Information Technology (MIS) plays in enhancing globalization and, on the contrary. How globalization impacts the IS on the international scale. First of all, globalization is defined as the process of interaction and ...

Introduction

Globalization of economies and the strengthening of political and economic relationships in the European Union have had the significant influence on the development of retail industry in the country. The fashion industry is highly dependent on the social and economic trends. With increased mobility of individuals and the digitalization of the markets, companies are obliged to look or ways to further enhance their brand and become more responsive to increasingly dynamic fashion market and consumers, who are more demanding with regards to the short lifecycle of the products today, than ten and even five years ago. Moreover, competition on ...

Brand Audit

Tandem Bank Tandem is a digital banking start up company, led by Azimo Group. Founded by Ricky Knox and Matt Cooper, the organization successfully drawn its path to th challenging financial market environment in the United Kingdom. The Tandem Bank aims to offer breakthrough innovation into the banking sector, by comprising the market offer whih competes with the giants of the UK banking industry through the digitalized solutions and mobile-centered technology. The Tandem is a fighter from the initial stages of its existence, going after external financing and winning this challenge by attracting over £100 million in investment. In ...

Research Skills

2016 Introduction The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

The Human Resource function has undergone a massive change since its recognition as a separate function in organizations. Originally conceptualized as an area which dealt with selection, recruitment, promotions, retirements, and Wage and salary administration, it gradually added organizational behavior components like leadership, teamwork, motivation, performance etc. in its portfolio. With globalization of business operations, certain issues like diversity management, ethics and social responsibility were added into its framework. After the introduction of IT, the HR functions became more complex, though accessibility became easier with internet enabled platforms. With the demands of the function, HR professionals had to equip ...