Essays on Macy’s

Introduction

Nordstrom, Inc. is the company of interest in this discussion. Nordstrom, Inc. is an upscale retailer native to America that sells brand name and private label accessories and apparel merchandise. Initially, the founders started the company in 1901 as a shore store. Since then, the company has grown tremendously, and is now offering a variety of products and services beyond shoes including fragrances, cosmetics, and jewelry. Throughout this report, Nordstrom’s brief background, financial overview, business sector, target market analysis, business operations as compared to competitors, as well as strategies to sustain the business will be discussed.

Company Overview

Nordstrom, Inc. ( ...

Introduction

Companies in different industries are adopting marketing strategies that aid them achieve uniqueness and difference from their competitors. At an age where companies experience stiff intra-industry competition, it is imperative that their marketing managers be regularly involved in the development of distinct strategies that help them acquire a comparative advantage over their competitors. The whole process of adopting unique marketing strategies to attract a certain target market is called strategic marketing. According to Wilson & Galligan (2012), strategic marketing refers to all activities undertaken by a company to differentiate itself from other players in the same industry in the marketplace. ...

Introduction

Employee interviews are popular as part of the selection process because of its more personal nature and its ability to measure characteristics not accessible with other methods (US OPM 3). However, in a contemporary environment governed by anti-discrimination laws, drawing out an applicant’s behavior can be tricky and prone to misinterpretation for discriminatory hiring practices as in the case of Specialist Kayla Reyes.

An Overview of Facts

Army veteran Specialist Kayla Reyes, age 21 and had four years of overseas combat deployment, interviewed for a job in sales at Macy’s (Fashion Fair Mall in Fresno, CA) in February 2014 and was ...

Business

Zara is the flagship brand of textile empire Inditex. The company wants to improve the management of its stores and increase the speed of their garments replacement by installing an identification chip on clothing, an initiative that has already tried other competitors. The chips of Radio Frequency Identification (RFID) have more than ten years in the market, but several retail chains in the past as Wal-Mart or JC Penney, they discovered both that the advantages and disadvantages of the RFID (BJORK). In the case of JC Penney, the company found that the new chip caused interference with existing anti-theft ...

Introduction

In this term paper, I will recommend short-term, intermediate and long-term strategies that Macy’s should adopt to ensure increased sales as well as reduce the cost of operation.

Short-term

Short-term strategies are those plans that a business wants to achieve with a short cycle, usually within months or a year. Importantly, short-term strategies aim at generating profits for the company, but they should pave the way for achieving long-term goals (Paley, 2006). I would recommend Macy’s to consider rebranding and diversifying its products as a short-term strategy. Rebranding is cheap and achievable within months while adding product variety ...

Introduction

This paper analyzes the similarities and distinctions between Macy’s and its principal competitor, the Dillard’s Inc. The two companies operate mainly in the U.S., and they offer similar products. However, Macy’s and Dillard’s differ in their marketing and sales strategies.

Similarities

Both companies are present in most states in the U. S. While Macy’s has a presence in 45 states (Macy’s, 2016), the Dillard’s operates in about 30 states (Dillard’s, 2016). Also, the companies have numerous outlets in the U. S. Macy’s, and Dillard’s have 900 and 270 stores respectively. ...

Macy's is the perfect model for the evaluation of the Omni-Channel Effectiveness

Omni-channel is the approach to sales that is seeking to provide clients with a continuous shopping experience through online especially from the desktop or mobile device in the store (Sreedharan, 2015). However, there is an integration between the Omni-channel and the multi-channel experience on the back end. For instance, when a store implements an Omni-channel approach, the sales representative in that store will be capable of referring to the previous purchase of the customers. Therefore, the reference will be simple because the person in charge at the customer service will do it on the phone as well as on ...

Macy’s Company is in a situation in where the sales revenues are decreasing thus reducing the profitability of the retailer. The drop in profitability of the retailer is also subject to rise in gasoline prices and increased production problems regarding cotton. These issues forced the retailer to increase the prices of it some of its products to its customers. Consequently, this impacted the purchasing power of the customers thus reducing the sales volume and the profits for the company (Anne n.p). Despite the problems facing the company, its repositioning and consolidating still stand out. Economic instability also affected ...

The operational impact that Macy has created with their innovative and pioneer Omni channel strategy with a key focus on the E-Commerce and M-Commerce, the company has a central online fulfillment center, and the primary premise of Macy’s is to create a brand experience for the customers that is personalized and localized (Rijmenam). Customer needs are the at the center of all the operational decision making at Macy’s and in this age of technological advanced customers the insights generated by the company through Big Data has helped Macy’s carve a leading niche, by combining all data ...

The Company’s target customer profiles and strategies

Customers Profiles Macy’s offers high-end customers an assortment of well-established brands, for example, Chanel, Burberry, Armani, Gucci, Louis Vuitton, David Yurman, Prada, John Varvatos, and Christ Jimmy through its stores under the Bloomingdale’s brand. These brands have enabled the company to offer a blend of products that every customer would find at least one brand to resonate with. The customer profile for Macy’s brand stores are categorized into three customer segments:

American middle class:

- Who have preference to products of quality and reasonable prices. - Are highly informed of trending items in the market. - Class oriented 2. ...

Stock Analysis: Macy’s

About the report The report comprehensively discusses the discounted cash flow model and related assumptions used for calculating the intrinsic value of Macy’s stock. Since the objective of this report is to frame a prudent investment recommendation, we will also discuss the industry reports to forecast the future potential of the stock.

About the company

Founded in the year 1830, Macy’s is the largest department stores in the United States. The company has relied on multiple acquisitions over the years and has now united a conglomerate of regional brands under its flagship brands of Macy’s and Bloomingdale. Being one ...

A Tale of Two Markets: NYC Subway Line

Executive summary of the case The case, “A Tale of Two Markets: NYC Subway Line” speaks about the various business establishment strategies applied by Lynne Lambert during her pursuit to establish her brand NYC Subway Line and the line of products used the New York Lifestyle based positioning. The case describes how Lynne tried to channel across the conventional distribution system of the apparel retail markets and tried to develop retail sales for her products in two different markets, the gift retail, and the apparel retail markets. The case study provides an elaborate detail of the competition, costing, distribution, ...

Affiliated Institution

The purpose of this paper is to perform a SWOT analysis to one of the most famous stores, the $23.3 worth Macy`s stores (Forbes, 2015). We are going to get an insight to the company`s internal company`s strength, weakness, external opportunities and threats.

Strengths:

The most remarkable internal strength that Macy`s has as an asset, is its branding. The brand became an essential element to the US culture. Moreover, their product specialization for the consumers is simply outstanding (The Magic of Macy`s, 2016); whatever you are searching for, we are pretty sure that you will ...

Macy’s Inc. is one of the largest retail stores in the world with over 880 functional stores in Guam, Puerto Rico and most significantly the United States. The stores cater to the needs of every customer who visits their stores. In other words, Macy’s is the “all-rounder” store that provides items such as accessories, furniture, footwear, beauty products, jewelry, men and women clothing, bedding, spas, food courts, and much more. People who visit theses stores can appreciate the personal attention and the comfort of each store. For over a century Macy has been successful in creating a ...

The company was registered in Delaware in the year 1985. The company had in operation since the year 1830, operating various departmental stores. As of January 30, 2016, the company operated 870 outlets spanning across 45 states in the United States, Columbia District and Puerto Rico. The company operates as well as various online stores, including Macy's.com, bluemercury.com and bloomingdales.com. In addition to that, the company has operations in the United Arab Emirates operating under the license of Al Tayer Insignia. The company's vision and mission strategy are customer satisfaction. Macy's understood the importance of keeping the customers satisfied ...

Analysis of Financial Ratios: Case of Macy’s Inc.

Macy’s Inc. has been selected for carrying financial analysis. The annual report for the year ending 2013 has been downloaded from the investor relations’ section of the company’s website . The extracts have been presented in the appendix A.

The literature related to ratio analysis has categorized ratios in five primary categories, namely activity ratios, liquidity ratios, solvency ratios, profitability ratios, and valuation ratios . The financial ratios can be meaningfully interpreted using some benchmarks . These benchmarks can be intra-company comparison or inter-company comparison. For the purpose of this research, intra-company comparison of the financial ratios for the ...

Macys has been selling in stores clothing for newborns and infants under the brand First Impressions. In competition to that, I have identified new products which will target infants and newborns once again but in this case under the brand name Bright Days.

Bright Days’ Mission Statement

Bright Days will offer diversity and an outstanding experience to the desire of every young one. It will bring to every infant and new born an experience that not only makes them glitter at the color and the touch on their skin but also bringing a stare to every adult as they watch them take every learning ...

Report to CEO

Customer Inserts His/her Name Background The contemporary financial reporting regulatory environment has largely been influenced by the Sarbane Oxley Act 2002 (to be referred to as SOX). This act was enacted by the congress of the United States due to a series of financial scandals, the most notable of which were the Enron and WorldCom scandals that were brought primarily due to irregular and confusing accounting practices, which resulted in the misrepresentation of the actual financial positions of the above mentioned organizations, resulting in artificial values being allotted to share prices and subsequently causing the plummeting of stock ...

- Amazon Preparing Bid for Barnes and Noble? One believes that Barnes & Noble would be a good buy for Amazon. There are several reasons why Barnes & Noble can be a good fit for Amazon. Barnes & Noble has a massive nationwide retail footprint which Amazon does not have. At present Barnes & Nobel is the country’s largest book retailer chain with 689 retail stores and 674 college stores. It will be a good move for Amazon because its competitors, Apple, Microsoft and Google have invested in real estate to market their products. Amazon will definitely benefit from Barnes & Noble’s retail outlets because ...

Introduction

This report analyzes the financial ratios of two retailers of USA; Macy's Incorporation and Wal-Mart. Financial statements of these companies have been used since 2010 for the purpose of analyzing the performance of these companies. This report presents the overall analysis of the two companies including the trends of the two companies, comparison of P/E ratios, strengths and weaknesses of these companies as well as which company would be a better choice for the purpose of investment.

Analysis of ratios

It has been found that the return on sales of Macy's Incorporation has been increasing with the passage of time. Since 2010, the ...

Depending on where you shop, the same brand can be presented in quite different ways. This is especially true of cosmetics. Elizabeth Arden’s Ceramide Plump Perfect Ultra Lift and Firm Eye Cream with SPF 15 is one such product. It is available at the Elizabeth Arden Red Door Spas, on line, at Macy’s and at other fine retail outlets for the introductory price of only $49.50. This price is consistent no matter where you shop. When you go into a store such as Macy’s, the cosmetics section occupies the best retail “real estate” in the store. ...

Macy’s is the miracle of United States’ retail industry and the largest chain of department stores in the world. However, it is not a mere store - it truly is the embodiment of priceless experience and traditions of American nation. Macy’s Inc. is headquartered in Cincinnati, Ohio and New York, New York. As of January 30, 2010, the company operates a total of 800 shops in the U.S (Macy’s Inc., n.d.).

During 150 years Macy’s Inc. has been doing impossible things to continuously surprise their customers care (Grippo, 2009, p.23). Their department stores have absolutely everything for ...