Essays on Cruiser

Problem Identification

The given Ducati HBR case focuses on the remarkable strategic repositioning and turnaround of Ducati i.e. an Italian high-end sports bike manufacturer. The case describes the existing concerns of the company related to the growth prospects. In spite of the outstanding profitability and explosive growth of Ducati, the CEO & the strategic business mind - Federico Minoli was concerned about the future business as he knew that Ducati could not grow forever in its existing niche. Therefore, currently Minoli and Ducati’s tops management is struggling with crafting a strategy that overcomes such constraints. In order to do so, one ...

Abstract

The Boeing Company is a global manufacturer of airplanes, aerospace and defense products. The company, founded in 1916 is currently one of the largest manufacturers of commercial and military aircrafts, with a product range consisting of large wide bodied jet liners such as the 747-8, 787-Dreamliner and 777, narrow body aircrafts such as the 737, military aircrafts, business jets and freighter aircrafts. The company also has product offerings for the defense and aerospace industries and is a major supplier to NASA. The Chicago headquartered company employs approximately 169,000 employees, has presence in over 150 countries and works with over 23,000 ...

Customizing a Harley-Davidson Sportster vs. an Import Look-a-like

Harley Davidson vs. Imported Look-alike Harley-Davidson Sportster is one of the most classic models of motorbikes that are currently available. The Sportster was released in the market shortly after the Second World War and still one of the toughest bikes in terms of quality and durability. There are many imported motor bike brands that were able to reach the similar popularity of Harley-Davidson Sportster and even developed their own technology, which is similar to the Harley-Davidson’s creation. These imported brands may have been able to create a Sportster “look-alike”, but in terms of total performance, the Harley-Davidson’s ...

Introduction

The primary intent of every advertising campaign is to position the product features, attributes and services in the hearts and minds of the consumers. Also, to create a separate identity from the competition in the same product/service category is also the main objective of an advertising campaign. If the execution is done effectively in view of the target market and the appropriate communication, then a value proposition is created that helps the product eventually to transform from a product to brand.

The analysis will be done for two selected print Advertisement for Toyota and Nissan Cruisers.

According to Du Plessis, (2005), every advertising campaign is fulfills an objective; as a result, the primary objective of an advertising ...

Introduction

Question 1. how and why the incident happened (what conditions allowed the incident to happen)? Hiroshima is located in the west of the largest Japanese island of Honshu. The town's name translates as "Wide Island". It is so named because the bayou Ota, flowing from the mountains to the plains Chugoku, where the Hiroshima formed at the confluence of the Inner Sea 6 islands protrude into Hiroshima Bay. They located the city. Hiroshima worth almost entirely in the valley, only slightly above sea level; to the north-west and north-east lie the hills, up to 700 feet (Rotter, ...

Harley-Davidson was founded in 1903 by William Harley-Davidson, Arthur Davidson, Williams Davidson, and Walter Davidson in a shed in their backyard in Milwaukee, Wisconsin. They started production in 1903 with three motorcycles and increased production to eight motorcycles in 1908. In 1969, AMF Incorporated purchased Harley-Davidson Motor Company and expanded its capacity from 15,000 to 40,000 motorcycles. Harley-Davidson, Incorporated was formed in 1981, after it was acquired from AMF Incorporated in a buyout. Harley-Davidson, Incorporated became a publicly held company in 1986.The new management reduced inventories and improved total quality. Following the new quality focus Harley-Davidson began to invest heavily ...

Affiliated Institution:

The Situation A lifestyle image is a very important aspect in Thorr Motorcycles, Inc.’s business since it appeals to consumers to purchase the Cruiser Thorr. The marketing perceptual map visually represents consumer views of the brand. In this case, the Cruiser Thorr represents a lifestyle image of mobility, masculinity, and freedom. These products were, however, highly priced and did not suit the price needs of a market that is made of youngsters because they cannot afford them. This led to the loss of market position because the lifestyle image represents the older generation and the prices were too high. These ...

MKT/421

Perceptual Maps in Marketing Simulation Situation Thorr Motorcycles, Inc. is a $5 billion company, which manufactures a wide range of motorcycles from 651cc to heavyweight range. Nevertheless, it produces more than 200,000 units per year (University of Phoenix, 2012). Thorr is a market leader in the industry controlling about 40% of the total market share. Its current success is subject to the its quality training and technical support provided to dealership. In addition, the Company provides customers with bike rentals and rider safety training as a focus to strengthen its customer service. Cruiser Thorr, heavily dominated by the later age freedom riders, ...

Executive Summary

The Ducati Company, which produces motorcycles, is in an attempt to acquiring a double digit increase in its revenue under the management of Federico Minoli. The vision by the manager is to achieve the success by the Harley-Davidson Inc. In this attempt; the management opts to endeavor in investing in the Harley’s niche. Through analysis of the project, the internal and external attributes and factors to the company indicate that the project will deliver results. There is however the need for the company to uphold its culture, quality and its identity. Any loss of this would mean that they ...

The Battle of the Atlantic is known to be the longest military campaign. It took place during the world war II starting from 1939 to 1945 when the Germany was defeated. The Battle of the Atlantic involved U-boats as well as other warships of the German Army (Kriegsmarine) and German Air Force (aircraft of the Luftwaffe) which fought against the Royal Navy, Royal Canadian Navy, and merchant shipping considered being allies of the three. The convoys from North America to United Kingdom and other parts like Soviet Union were greatly protected by the Canadian and British navies in conjunction ...

The Situation:

Clearly, lifestyle image is one of the important attributes of Thorr’s Motorcycles, Inc. as it has the ability to influence customers towards purchasing a Cruiser Thorr because it represents quality and status. This perceptual map is used as a representation (visual) of opinion of the brand based on the customer. The Lifestyle image, which is represented by the Cruiser Thorr, is mobility, masculinity, and freedom. However, Thorr's motorcycles were positioned in the market as high-priced products that did not fit use by the youngsters. Thor also began losing its position in the market position as the price remained too high ...