Communication Structure Proposal
Communication Structure Proposal
Introduction
Multiplex is a fictional startup operating in automated motorcycle helmets. The helmets, an instant market success, are patented and are now rolled out in markets well beyond initial, niche market of "dedicated riders," particularly in mountain areas. The unexpected success has, however, resulted in a communication problem at Multiplex. Notably, as operations expanded, Multiplex appeared to express internal corporate communication problems (not PR and external communication problems per se). Specifically, having been used to predictable customer profile, Multiplex staff has now to handle customers of all walks. The common conventional communication pattern at Multiplex has been ...