Introduction
The case for business expansion is undisputed. One critical raison d'être of a company is making profits. Making profit is, however, a complex and enduring process which can be maintained by multiple manners. For current purposes, business expansion is one most viable option of interest. If anything, Dubai is an increasingly diverse city in demographic makeup and business practices. Turning into a global hub for business and leisure, a growing number of local, regional and international enterprises are opting for a foothold in Dubai's bustling business and life scene (Balakrishnan, 2008). Scoopi Cafe, located in iconic Ibn Battuta ...