Essays on Creams

Part 1 - Executive Summary

Most people are in need of organic foods which do not have any chemicals. Establishing an organic food supermarket will be able to provide the fresh fruits and vegetables to the people. The business will be hoping to offer best-quality feeds to the people which will promote their wellness. The venture is hoping to make profit through distributing the organic food and promote the environmental wellness. The potential growth of the business is diversifying through providing the food material, producing their own suppliers and manufacturing natural products such as creams (Canavari and Olson, 2007). When carrying out organic food ...

Management

MANAGEMENT Executive Summary NIVEA is the initial label and most significant line of Beiersdorf, a derma care organization that was started in Germany. Beiersdorf’s common aim is to become the leading care label in the product categories and market. The agency plans to attain such goals by utilizing NIVEA as a star line strategically. NIVEA's communication purpose is to reinforce its brand as the leading derma care line and to update its brand image (Keller, 2008, p. 6). Lately, the organization has declared Blue agenda the label compass, which concentrates on reinforcing the NIVEA line. Nevertheless, the firm ...

Key Problems Identification

External Increasing competition In 1990s, the competition in the frozen desserts industry was on the rise. As soon as the market preference changed to healthier food habits, there was a rush to introduce the lower fat products and the ice cream market got fragmented increasing indirect competition manifold. The demand for such low fat frozen desserts continued to expand with an overall shift in preference towards the lower fat products as late as 1995. Especially the market share of the super-premium segment was being lost to the premium segment in Ben and Jerry hardly had any penetration. The increasing ...

Carvel Ice Cream, an American multinational entered the premium ice cream segment of the Chinese market in 1992. However, the Chinese Ice cream market was already flooded with stiff competition from foreign and domestic players. The company experienced some issues in attaining the desired market share and revenues and this case analysis focuses on the different aspects of marketing strategy for Carvel Ice Cream in China.

As the growing Chinese market seemed to attract major international companies during the late 20th century, there were some specific factors which attracted the multinational firms towards the country. These factors which created ...

This memo addresses the question of whether Nice Creams should give a free ice cream cone replacement if a customer drops it. The gross profit per family per visit is $3.8 (20%*$19). Giving away an ice cream cone that costs Nice Creams $3.15 in material costs wipes out 82.89% of the gross profit made per family. For this reason, May seems right that giving away the ice creams would adversely impact on the profitability of the business. This argument is valid especially if you assume that there are no repeat customers. However, the business operates in a suburb ...