The purpose of conducting this pilot research is to determine consumer reactions and acceptance rates of a new shampoo that the company is considering to launch by the end of the year. Prior to conducting a nationwide consumer-based research survey, a pilot study has been planned, with a very limited target audience. Product research and development is already underway, and the company has to choose between launching an anti-dandruff shampoo, or a variant that specifically targets teenagers, who have severe hair fall problems . Therefore, a questionnaire will be developed comprising questions that will attempt to understand which of the ...
Essays on Dandruff
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Step 1: Product Life Cycle
Position in Product Life Cycle Based on the sales report of 2015 and 2016, the Alikay Natural’s moisturizing black soap shampoo is at the decline stage of product life cycle. A continuous decline could be seen in units sold and revenue generated from the product in last two years. The turnover of the product has started increasing while market share is decreasing with each passing quarter. Decreasing sales volumes, reducing revenues, increased inventory turnover, and declining market share suggests that it might be the beginning of the end for the moisturizing black soap shampoo by Alikay Naturals. Such ...
Organization:
The human body is home to a variety of organisms ranging from the minute bacteria to eukaryotic mites. Demodex folliculorum is a small arthropod that lives in human hair follicles and sebaceous glands. D. folliculorum and the closely related D. brevis live in a commensal relationship on humans and are harmless in the normal course of events. Demodex was first discovered by Henle in 1841 and described by Simon Akbulatova in 1842. The existence of the mite in cadavers was established by Stcherbatchoff in 1903 and later by Gmeiner in 1908. Riechers and Kopf in 1969 showed that maximum ...
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Introduction Procter & Gamble Company has dominated the Australian hair and scalp care market. Head and Shoulders refer to a shampoo brand produced by Gamble and Procter Company in Australia. Four P’s of marketing are product, place, promotion and price. Since 1950 Head & Shoulders have satisfied the needs of customers since the shampoo eliminates dandruffs and acne. Ideally, the Procter & Gamble scientists discovered the effective ingredient, Pyrithione Zinc (Procter & Gamble Company, & Water Environment Research Foundation, 2003, p. 13). The ingredient was effective against dandruffs. Gamble and Procter utilized the ingredient in making Head and shoulder shampoo. Therefore, Head and ...
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