Essays on Value Creation

Lens Crafters Company came into existence in1983 and since then it has successfully been a unique company in the vision care industry. The company has a vision of giving full sight to the world through making every of its customers see one after the other. Over the years, the company has advanced from manual systems of operation to an automated system and hence meeting their major objective of prioritizing customer satisfaction.

Lens crafters’ Operations Strategy and How the Organization Seeks to Gain a Competitive Advantage regarding Sustainability

The mission statement of Lens Crafters focuses on being the leading company in the industry through the creation of customers who are always customers to the company even ...

Introduction

The fast food industry is a multi-billion venture for companies operating in the United States and those that have a foothold in the global market. One of the successful American publicly traded franchises is McDonald's with food stores both in the United States and beyond. McDonald's has a net worth of about $110B, annual revenues of $25.36 B and a profit margin of $5.7B by close of the financial year in 2016. Besides, McDonald's has a strong history of acquisition spanning from the 90’s where it acquired Chipotle. Followed by Donato Pizza, KeyCorp, Essex Capital Markets Inc., Wallach ...

Suppliers

Suppliers are vital stakeholders of the organization that shapes the efficiency of its operation. Any organization that needs to promote its success needs to develop a good relationship with its suppliers (Krzyżanowska and Tkaczyk, 2014, pp. 157). Its intentions are to create value to its supplier who will reciprocate by delivering quality materials and products that meet the required standards. The move also involves favoring and supporting its suppliers all the times to help them achieve the company’s social compliance standards. Pacific Brands has taken measures to ensure continued supplier relationships, especially in China. It's China suppliers ...

When it comes to innovation in the business world, the single and most primary element is thinking outside the confinements of the box which is commonly referred to as value creation. The aspect means that the key to maximizing sustainable creative initiatives is through value creation. The customer value proposition is the directive to ultimately acquiring financial payback. Consumer value can be developed by the actual value increased in a new commodity or service once the company finds the balance between the returns, prices, and costs. This essay procures a contrasting perspective from the one provided by Stefan Michel ...

Article Analysis

Article one

This article illuminates on the necessity for learning and development that is triggered by the ever-changing world economy, increasing competition and the corresponding technological advancements that plague the contemporary working environment. Changes in the working, industrial and knowledge paradigms are imminent at all times. Therefore, the article briefs on the importance of organizations to ensure that their employees have the necessary capabilities of adapting and continually learning to remain relevant in the market and production scales in general. The article points out that it is the duty of organizational and managerial personnel to ensure that the relevant ...

Value Chain Product-Based Companies

Introduction Supply chain management refers to all engagements required in over-sighting of the movement of product/services from a producer to the final consumer. As a process, it involves the management of materials, finances as well as information through proper coordination and integration between companies. Supply chain forms the heart of a company’s operations to fulfilling its objectives. Effective supply chain has to create, deliver and maintain an effective value chain in its operations. Here, value chain refers to all internal function’s engagement with external suppliers in order to fulfill the needs of the consumer. In reflection to ...

Management

Q.1: The book majorly talks about relationship selling and sales management. The traditional low-prices selling as a way of winning customer is no longer building long time customers for businesses. Creating value for customers is emphasized in the text as the best way to deal with competitors as opposed to the low-price selling technique. It is important to note the central theme in the text is relationship selling and not just the normal selling. The central goal for relationship selling is obtaining, building, retaining and maintaining long-term relationships with potential customers (Bosworth, n. d). Personal selling skills are another ...

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...

Apple Inc. is a multinational company with headquarters in Cupertino, California, and deals with the designing, development and selling of computer software, consumer electronics, and online services. The company has managed to create value in an industry that is highly competitive by differentiating its products and focusing on stylish and quality designs, and superior customer service. Apple has formulated its strategy to ensure value creation and to have the best competitive position in the industry. The business strategy of Apple Inc. is to bring innovative products to its customers so as to ensure the best user experience. The business ...

Individual Case Analysis of Apple Inc

Many companies operate in the mobile phone industry. One firm that many people around the world know and recognize to be the best in this industry is Apple Inc. The company is known to be market leaders in the sector in which it operates. The firm has a range of products, which include Smartphones such as the iPhone range of products, headphones, Mac computers and laptops among others. Those clients who have used products from the firm speak highly of them. On the same note, most people know that Apple’s products guarantee client satisfaction and are of high ...

Many researchers focusing on nonprofit organizations pay significant attention to the marketing department because of the need for such organizations to survive in the competitive environment. This competition has affected the performance of these organizations since it reduces the amount of funding from the government and other donors. Nonprofit organization marketing has become widespread recently, and its practice is common in many organizations. The main objective of adopting marketing in nonprofit organizations is to tackle the increasing competition among organizations that offer similar services to the society. The rise in the levels of globalization has exposed the local nonprofit ...

Introduction

This report takes into consideration the application and the strategies that Petsmart Company has in line with their ethical structure, the governance structure and the corporate social responsibility for the present and the future. Additionally, the business report highlights the present position of the Petsmart Company in these three categories. The company is described as one of the largest pet and veterinary product retailer services provider and the solution for pet and the owners (Petsmart, 2016). The information provided by the company’s profile is that the company has more than 50,000 associates and another 1,466 pet ...

Negotiation is the most basic method of conflict resolution. It is backward and forward communication between the parties of the argument with the objective of trying to find a solution. It is a process of combining diverging viewpoints in order to arrive at an agreement. Negotiations can prevent or end a conflict while guaranteeing that both parties get at least fraction of what they desire. When both parties obtain major advantages, the negotiation is considered most successful. Nonetheless, any negotiation involves the risk of making a bad deal, and sometimes, a failed negotiation can worsen the existing conflict (Zartman ...

Personal Reflection of book Four Seasons

1. How the Company Leadership is Unique from other Hospitality Industry Isadore Sharp is behind the success of the Four Seasons Hotel, and this company owes its success to the uniqueness that the management has been able to spur within its structure for over five decades of its operations. Four seasons has maintained a significant lead in the market for this duration, and is expected to command this lead in the future; if it adheres to its fundamental operational goals. The hotel’s managerial strength has been anchored on its ability to build a suitable brand name and sustainability ...

Business: Zara’s Strategy for Value Creation

Similar to other industries, the apparel industry is characterized by intense competition across various market segments. Nonetheless, Zara has and continues to develop and utilize varying strategies that enhance their competitive advantage. Michael Porter hypothesized that there are three specific strategies that offer a viable platform through which a business enterprise can gain a competitive edge over its competitors. Often connoted as generic strategies, these strategies include; cost leadership, focus, and differentiation. A reflection on Zara depicts the fact that it generic strategy is differentiation strategy. While much has been hypothesized regarding the differentiation strategy, it is of the ...

1.0 Introduction KFC, the world’s largest fried chicken chain restaurants, was started in 1952 by Harland Sanders, under the name Kentucky Fried Chicken though the idea was first discovered in 1930 when Sanders started to sell fried chicken to visitors in Corbin Kentucky. It is the second largest restaurant chain, with about 1800 locations, with over 3000 stores in China, and a revenue of about $ 15 billion, McDonald’s is the first (Hu & Xie, 2013). In 1939, Sanders came up with an original recipe for fried chicken incorporating 11 spices that are kept at the Company's headquarters in ...

The increase in the number of corporation necessitated the formation of cooperate governance, which is a particular set of laws and practical approach through which organization is directed as well as controlled to focus on the internal and external corporate structures, with the intention of monitoring the management's actions, including those of the directors. Thereby instituting measures that may stem misdeed of corporate officers. The paper tests whether Citic Pacific as a company applied corporate governance in its oversea deals. The empirical evidence based on exhibits will be the supporting documents of the literary content written. First, the paper ...

Service design is a discipline started around 1990 that aimed at improving the quality of services offered and the relationship between customer and the service provider. This design was adopted with time and it became a profession with its first studio in London. The system was later adopted in the international design research, education and professional community. Due to its widespread, various research has been done on the service design. This research has been done on the explored motivations for the emergence of the field, individual service design methods, and specific dimensions of service design (including service system design, ...

1.0 History and growth Riot Games, Inc. (RGI) is a limited liability company based in Santa Monica, California, which started operations in 2006 (Riot Games, 2016). Marc Merrill (a former corporate marketing manager at Advanstar Communications) and Brandon Beck (a former strategy consultant for Bain & Company) found RGI with the intent of building on the developing multiplayer online battle area (MOBA) genre, which emerged from improvements on Blizzard’s hit games Star Craft and War Craft. They wanted to differentiate League of Legends (LOL) in four dimensions: “gameplay, community, e-sports, and intellectual property” (Gaudiosi, 2013). When RGI released LOL ...

NEW HERITAGE VALUES

Modern heritage involves the conservation of heritage with the application of new heritage values. Mankind is known for its ability to express themselves through art. This includes designs used to come up with various structures and their representation to the artist and the locals. Modern heritage includes post war office buildings, lighthouses and suburbs among others. In the past, only older buildings were referred to as heritage. However in the recent days newer buildings have also been classified as heritage. This paper will discuss issues affecting heritage conservation, both old and new, in relation to new heritage values. It ...