Essays on Athletica

Introduction

Lululemon Athletica Inc. is a luxury yoga and an athletic sportswear corporation that was founded by Chi Wilson. The company has been under intense pressure from its clients, critics as well as the media due to several public relations disputes that have developed over a few years ago. According to this case, the first issue occurred in 2005 when Wilson made remarks concerning his belief regarding the legitimacy of child labor. This made the firm experience a loss of clients. Consequently, the occurrence of a continuous changing value in the stock market, and a great act of criticism. The ...

Introduction

Lululemon Athletica, Inc. is a leading designer as well as retailer of top-end yoga and sports apparel. The company was established by Chip Wilson in 1998 in Vancouver and has been operating mostly in New Zealand, Australia, and North America. Wilson created Lululemon Athletica, Inc. to address the unique preferences as well as needs of women, but later the management decided to increase its market target. As a result, the company started designing and retailing yoga and athletic apparel for the female youths and men. The company reaches out its potential customers through instructors and yoga studios. It is ...

Overview of Geographic, Cultural, Political, Economic, and Legal Risks/Benefits:

Lululemon is one of the premier workout wear companies in the world. What makes Lululemon so sensational is that they are a luxury brand that is truly bright colored and high quality. So far, Lululemon has made many successful attempts as they opened luxurious storefronts all over the globe. Given that Lululemon is a Canadian company, it is quite surprising that they have been so successful within other markets than their home market. In fact, Lululemon has been quite successful in the United States, New Zealand, and Australia, (Lululemon History, 2016). This year, Lululemon is planning on expanding their ...

Communication

Activewear market continues its growth of the ‘athleisure’ trend. More and more customers are ready to adopt a healthy lifestyle. It is not strange to see a person wearing gym clothes beyond the gym today (Petro G., 2015). That is why all sportswear companies are eager to change their marketing strategies in order to meet the expectations of their customers. Lululemon was one of the first companies to see the opportunity to sell activewear. But they were not the only one. The main competitors of lululemon are Nike inc., Gap, Under Armour, and Victoria’s Secrets who entered the ...

Introduction

In the competitive business environment, business must employ strategies that will ensure its survival and relevance in the market. The business must make sure its products reach all its consumers both rich and poor in the society. Additionally, it must assess the market to evaluate how its previous strategies have position the business in the market and check whether to employ a new strategy or not. Thus, if the previous strategies have not brought any significant improvement of the business in the market, then it would be wise to change tactics of doing business. One of the strategies a business can ...

There are many modes of entry that Lululemon Athletica could adopt for it to establish a customer base and penetrate into the market of China. The company is ideal for China because of the history and love the country has for Yoga. Therefore, the entry mode does not need to involve too much effort. It needs to be simple, technologically versatile and a tool that can reach a substantial number of people in a small period. The internet, therefore, is the best mode of entry into the Chinese market. The other methods of market entry such as the use of international distributors could ...

The current paper is committed to the analysis of Lululemon athletica. When conducting this analysis, a conclusive situational analysis of the organization is made. To help analyze both the internal and external environments of the organization, its SWOT analysis is undertaken using the information presented in the case study. This then leads to the development of the problem statement, and available alternatives. The paper ends with a recommendation where the author suggests the best alternative as well as the best plan of implementation. Headed by Chip Wilson, Lululemon athletica was founded in 1998 by a group of athletes. Since its inception ...