Potential target markets for preserve products
Retailers in marginalized areas are the major potential target markets for the preserve products. For example, Stony-field farm is a retail business that has been in partnership with preserve product producers for more than seven years. These retailers tent to plan for joint marketing and promotions for these preserve products so as to increase the sales and familiarize their consumers with the basic information concerning the products. Low class people living in marginalized areas such as slum also form a potential market for this preserve product. This is due to the fact that, their prices are green friendly and consumers in the areas can easily afford them (Pride & Ferrell).
The price of the environment should be understood for the preserve products to be successful. Preserve products can thrive well and faster in a competitively priced environment. The nature of the economy in the environment should be also understood for these products to be successful. These products can thrive continuously in an environment where they are eco-friendly. Environmental impact should be also understood since preserve products which can cause negative effect to the environment are compromised. This means that, for the preserve product to succeed, its impact to the environment should be positive hence capturing a lot of consumer imaginations (Pride & Ferrell).
Elements of the marketing mix
Completion in the market of preserve products is not stiff. However, there are some elements of the product mix that must be preserved in case of competition. Traditional brands pose a stiff competition to the preserved products in some areas due to the fact that; they serve the same purpose the preserve products serve. To avoid this competition, preserve product producing companies use consumers as suppliers and design the products in better ways that would favor consumers in terms of prices and environmental friendly (Pride & Ferrell).
Pride, William M, and Odies C. Ferrell. Foundations of Marketing. Stamford, Conn: Cengage learning, 2017. Print.