Advertisements in the 21st century are everywhere, whether on magazines, TV or even radio. Undeniably, it targets the audience who the advertisement has been designed for. Coca Cola remain as one of the best-known brands of soft drinks worldwide as it enjoys a wider market for its growing consumers. More so, Coca Cola marketing team believe in unique advertisements that are available both in electronic or print with their ads and commercials being assimilated with its consumers, as they remain exemplary humorous and entertaining to ensure it attracts more consumers of Coca Cola products. As a result, majority of the people who love using the Coca Cola soft drinks as their best cold flavored drinks look forward to seeing the hilarious commercial advertisements the company uses in all forms of media ranging from radio, television or magazine depending on either electronic or print media and its target audience available medium.
In most cases, Coca Cola takes advantage of its reputation among the consumers who associate with the brands as they make commercials that are more interactive and bring fun for people to read and understand using attractive colors. More considerably, they ensure that the advertisements they create suit their target audience to whom they have specifically designed the ad for selling their products. As a result, the advertisement undertaken by Coca Cola is meant to suit customers of diverse ages that range from the old and the young as the advertisement incorporates humor with a certain kind of party appeal into their ads (Rosenwasser & Stephen, 2012). As a way of enhancing its dominance as the best cold drinks, it creates an illusion that there is nothing more pleasing in life than drinking a coke bottle of soda as it enhances unity and fun. As an international company, Coca Cola remains as a multibillion-dollar industry that has necessary funds to carry out expensive advertisements to attract the people’s attention.
Considerably, the Coca Cola advertisement gives the consumers rhetorical appeals that are included in the picture ad used to persuade the audience to drink Coke as the most trusted soft drink to quench their thirst as they play. The Coca Cola advertisement uses party pictures to appeal to young revelers emotions by making them want to buy their product for them to feel reenergized to succeed in playing different games. As a result, the use of party appeal makes the advertisement more engaging to everybody including the young people.
As a company, which seeks to influence the purchase of its products the advertisement uses the word play to describe how it remains the favorite soft drink that unites party makers on the coke side of life. As a result, they are able to make the advertisement attractive and applicable to anyone who finds the ad at the magazine pages because it captivates an individual attention. Above all, the company is able to reach its target audience made up of both females, as well as males in their mid twenties and late teens (Rosenwasser & Stephen, 2012). This is because, the company successfully attracts all young revelers to use Coca Cola drinks as it gets the users attention and interest drawn to the attractive pictures of both male and female revelers surrounding the bottle of coke. More so, the red bright color draws an individual attention to the middle of the page of the advertisement of Coca Cola products.
More significantly, the main purpose of using such an attractive advertisement is to get a hold of young adults even those that are under age to take their Coca Cola drinks in a free and party mood, as the enjoyable soft drink remains available universally in the market. More so, a specific piece of information that is sent across to anyone who view the advertisement is that the drinking of Coke enhances play as one feels refreshed from the Coke side of life (Rosenwasser & Stephen, 2012). The advertiser whole purpose of this advertisement in such a fancy and attractive way is to try to sell Coca Cola products to young individual who need to be reenergized as they play more actively. It is clear from the advertisement that reason as to why advertises of Coca Cola products choose to advertise to people that are under age and are physically active is because both young male and female seek a soft drink they can identify with as their choice of refreshment.
The coca cola advertisement is conventionally written so as to connect all connect all types of consumers. Considerably, unlike in the past when normal and simple advertisement were used changes in technology have seen the company shift into more interactive form of advertisements that are physically enticing and more captivating especially in the print media. More so, the use of advanced technology allows for an attractive advertisement that contains fascinating impacts of predominantly ethos and logo. With the use of advanced virtual placement, Coca Cola has been able to come up with explicit company logos and billboards that illuminate on its slogan of living on the Coke side of life that attributes to enjoying life irrespective of the different ages. In addition, the culture of Coca Cola that is explicit in the advertisement is that of having fun when united together through sharing a bottle of Coke that refreshes ones energy to play more.
As a print advertisement that uses more of picture language than word language, Coca Cola has been proficient to get to out to its target audience effectively. Coca Cola Company success in advertising is accredited to its well-known clever marketing skills and entertaining ads that remain attractive and unique as compared to other soft drink advertisements (Rosenwasser & Stephen, 2012). More so, the use of such a colorful advert with less word language displays several aspects of Coca Cola products consumers play side of life that portray a luxurious lifestyle. The use of body language is also evident from the jovial players with all of them having huge smiles.
In conclusion, the advertisers of Coca Cola Company have been able to achieve efficient success in its target market as it uses attractive and interactive unique ads. More so, the advertisement is unique because it is physically enticing and more captivating as it ensures customers remain loyal as they use Coca Cola soft drink products. Indeed, the Coke allows individuals to have fun when united together through sharing their refreshments.
Rosenwasser, D. & Stephen, J. (2012). Writing analytically. Boston, MA: Cengage.