The lad’s magazine can be defined as a list of magazines which are originally marked for men. This list has further been divided into different categories according to the targeted audience o.The list has got two distinct categories which are the ones for adult and the others are more mainstreamed. (Mort, F.1996.pp, 78). To be included in this category are automobile as well as gadget magazines. Many of them are targeting men as the major audience. It is clear that things covered in these men’s magazines have form part and parcel of the various cultures in the world. They are found in high streets and televisions through absorption. For many years, people have perceived men’s magazines as those which advertise pornographic pictures or sports. But in the current years, the men’s magazine has taken another step different from the earlier impression. The new breed has thick, crisp and glossy appearance. These new men’s magazine has attracted many people in the market. Because of the increase in the number of people who buys this type of magazine, it is clear that it must be promoting acceptable values in the societies.
Just to begin with, this type of magazine has now molded men to appear as new man. The meaning of a new man is that men have nowadays become so sensitive to the world. The man is more in touch with his femine side and at the same time has not forgotten about masculine qualities. These days, the men’s magazines do not advise much about men on issues concerning fashions and style but they rather act as Cosmo-style magazine for women. (Mort, F.1996.pp, 178). In many cases, we find that these magazines have changed the face of the world in a way that men go for quality products being advertised such as cars and various types of sports.
It is not right to argue out that men are changing their attitudes and their status of masculinity because of the magazines. This is a situation had been decided by men long a go and this type of magazine is only adding value by teaching them whatever they were already interested in before. For instance back in 1980’s, men were already started purchasing clothes and with the emergence of lad’s magazine, they came to learn about styles and fashions. Therefore, it can be clearly stated that lad’s magazine has helped them a lot by advertising various styles for them which they find interesting and good to adopt. (Edwards, T.1997.pp, 432). Ten years later, men have realized some of the things they were missing in life such as moisturizers and they wished they could have these products ten years earlier. In recent years, men have become more comfortable with their masculinity and if something have to go by, lad’s magazine is only taking advantage of this situation and better every style for men.
Whether people might think that the lad’s magazine contain ironic styles or sexist tone, the pages of this magazines contain snippets of advice on how to do and make things better. In each and every month, many types of these magazines contain advice on how things work right from the computers to kettles. Is this not a progressive value in the society? Of course the answer is it is since many men and women inclusive have learned several new things through lad’s magazine.(Jackson, P. & Nick, S.2001.pp, 124). Male readers come to find out the best kettle in the current market and its price. At times some of this information might sound obvious to the reader but they still hold water since they act as a reminder.
This magazine also teaches people a bout the oral hygiene. Even though it might come out in a bad way for others, they teaches people on how to baht especially on our private parts. Many people hide behind the curtain but in the real sense a man has to be clean in order to leave with others freely.
Many of these magazines recently talk about health and nutrition and also the diseases associated with them. Muscular men feed and attend gyms on regular basis. Through this magazine, they find the right description on how they should carry out these activities. It is high time for people to stand out and learn whatever they don’t know.
Many people fear discussing their sexual experiences with their friends and in the real sense, many women have complained or rather gone out of marriage because of poor sex practices by their men.(Edwards, T.1997.pp, 333). Lad’s magazine for instance will teach on various ways on which a man should make her woman in bed. These are real life stories which keep on occurring in the world but people are silent and do not want to discuss them. There are many sexy tones found in lad’s magazine such as women appreciating men who spend much of their time touching their breasts. It is actually a positive teaching to a man who is not aware of this. It will help him retain his marriage. In other words, lad’s magazine helps a lot in teaching men a bout sexual life which help the keep their marriage intact.
Unlike the women’s magazines which portray the pictures of naked women on the cover page, men’s magazines show some clad and outfits or muscular men. This discourages bad moral values in the society and on the other hand promotes moral teachings depending on the level of understanding of the reader.(Jackson, P. & Nick, S.2001.pp, 134). Many people like sports and this is one of the major advertisements found on the lad’s magazine. People read it together and this shows the spirit of unity. Parts from cars, this magazine contain cars which are mostly prioritized by men. So it is all not about sexy talks but also on advertisement.
Men’s health magazine teaches on how to make cream sauce with low fat content. The magazines also advices on how men should keep up with their male counterparts. This greatly improves positive socialization in the society since each and every person knows how to tolerate one another. On the other hand, men’s fitness teaches its reader to overcome shy anxiety. Recently, the survey carried out by New York Times shows that these magazines teach men what they desire but afraid to admit.
The benefits a rising from following the teachings in most of the lad’s magazine are broad and varied. They are not only meant on the aesthetics of being smart or looking good but they also result to broad knowledge a bout so many things especially concerning the lie of a man in the day today life.(Jackson, P. & Nick, S.2001.pp, 234). Many writers of these magazines frequently argue that they stand out and speak a bout various issues concerning men which for a very long time have been repressed. Steve Taylor put it that it is through the lad’s magazine that men have realized their potential. They have promoted trade and have also created employment for many people. Therefore, the long gone days where lad’s magazines were being referred to as pornographic pictures should be forgotten. In the essay, it has been properly discussed on the good moral values which are being taught through these magazines. People have been found out to be living in denial and through the research conducted by New York Times; men have come out to confess. They claim that they buy the magazines and read by themselves especially concerning sexual life. They get the teachings and then put them into practice.
All in all, it is very important to find out that the current publications of the lad’s magazines still teaches good moral values to the society. Good moral issues in this case are whether men are coming into terms with fact that the world is increasingly becoming femine. Therefore, they should have the idea of what it means to be a real man in the current society. These magazines are not portraying negative information as perceived but it wholly depends on the attitude and understanding of the reader. (Edwards, T.1997.pp, 321). For one to be positive a bout the writers, one should be more concerned a bout the teachings in the magazines than bad impressions. A part from the teachings, the magazines also contain advertisements that make it easy for people to reach the products they desire.
Edwards, T.1997. Men in the Mirror: Men's Fashion, Masculinity and Consumer Society. London: Routledge
Jackson, P. & Nick, S.2001. Making sense of men's magazines. Cambridge, UK: Polity Press.
Mort, F.1996, Cultures of Consumption: Masculinities and Social Space in late Twentieth Britain. London: Routledge.