It has been decided by the team members that the product we will be choosing for Marketing Trade Show would be called ‘Envopan’ which is an environmentally friendly frying pan. This pan is way ahead of the traditional frying pan which requires a gas or electric stove for providing it the necessary amount of heating for cooking food. Envopan operates on a battery which means it is built on the mechanism of self-heating. The product idea is innovative and practical for campers and tourists. It will save their energy wasted in gathering sticks and fire them up to cook food.
Those features of a product or service which have a role in defining their competitive advantages can be termed as core products (Ravald & Grönroos, 1996). In the case of Envopan, the biggest competency comes from its convenience to cook outside and is a great attraction for families and individual tourists. The Envopan is also portable and light weight and can easily fit inside the traveling backpack. The pan is suitable to be used in both rural destinations as well as urban trips. The best feature of the Envopan is that it is environmental friendly which means it perfectly fits the needs of those who play an active role in the conservation of the environment. Besides it convenience to carry, it also speeds up the cooking process.
Armstrong & Kotler (2000) described that actual product basically highlights the physical feature of a product.The Envipan is entirely made of stone without any coating of chemicals. The stone is good quality which adds a nonstick feature to the pan. TheEnvo pan looks like any normal frying pan in physical appearance. The Envopan comes in a standard size of ten inches and grey colour. The Envopan is a high-quality pan which is easy to clean. The pan comes with a removable handle which can be used as a charger to be plugged directly into wall socket. It can also be charged with solar energy using the solar panel present at the bottom of Envopan.
Augmented product refers to the non-tangible features or attributes associated with the product or service (Slater & Narver, 1999). In the case of Envopan, the augmented aspect comes in the form of convenience to cook, clean and utilize without causing any harm to the environment.
The product is highly innovative in nature and can attract campers and tourists. The pan is, however, quite expensive which makes it less accessible to the target market. If the pan comes in different sizes, product utilization can be further enhanced. The interviewee’s feedback has been positive with regard to the features and usage of the product as they have never come across this advanced form of technology earlier.
We have chosen the brand name Envopan for the product. The brand meets the criteria specified for the successful establishment of a brand name (Morgan, Pritchard & Pride, 2002). The name Envipan is composed of two words, environment and pan. This means that we are offering a frying pan which will benefit the environment by not causing pollution as it is rechargeable and can also make use of the natural form of energy which is solar energy. The logo is attractive which catches the attention of target market. The brand name Envopan is quite unique as the similar name has never been introduced in the market before. The name Envopan can be used at the global level as an environmentally friendly product. The brand suggests the positive aspect of the product which is in favor of environment protection.
Armstrong, G., Kotler, P., & He, Z. (2000). Marketing: an introduction.
Morgan, N., Pritchard, A., & Pride, R. (2002). Destination branding: creating the unique destination proposition. Butterworth-Heinemann Ltd.
Ravald, A., & Grönroos, C. (1996). The value concept and relationship marketing. European journal of marketing, 30(2), 19-30.
Slater, S. F., & Narver, J. C. (1999). Research notes and communications: Market-oriented is more than being customer-led. Strategic management journal, 20(12), 1165-1168.