Resume statement: I was very happy to learn about an opening in the Accounting Department in your company, as it perfectly fits my skills and career aspirations. I am sure my Master degree in Accounting and 10 years of working experience in a consulting company qualify me for this position and are directly in line with the job requirements. As indicated in my CV, I have extensive international experience and ability to work with people from different backgrounds. My motivation, enthusiasm, and strong dedication would allow me to make a contribution into your company. I believe that this position is a challenge, however it is also an excellent platform for utilizing my skills and personal growth.
The Website Summary: Where to go on the next holiday? Our travel agency knows the answer. We provide cheapest and most convenient travelling options. Here you may book just a flight, or the whole trip, including tour guides, car rental and much more. Our friendly staff is available for you 24/7. Your perfect vacation is just one click away!
The two paragraphs have the same goal – to persuade, however they use very different tools for that. In the resume statement, sentences tend to be longer and the style is more formal. It is targeting an HR specialist, who wants to understand the application well, that is why using details may be helpful. The language should reflect the professionalism of an applicant. In the website summary, the target audience differs from that of a resume statement. People do not tend to spend more than several seconds on a site description; therefore it should be brief, eye-catching, and easy to understand. The language used should be more informal and allow comprehending it easily. Short sentences and few details enable the potential customers to grasp the idea of the website and convince them to click further.