Question 1. What is Disney's corporate strategy?
Corporate strategy of a firm describes the scope of a company, i.e., where the firm competes. A close analysis of Walt Disney's history reveals that its corporate-level strategy can be discussed as vertical scope( integration), geographical scope( multi-nationality), and product scope( diversification).
Apparently, Walt Disney's employs a fine mix of these three 'scopes' to stay ahead of the competitors. The intense diversification and international expansion have allowed the company to create its presence and brand image across the world. It has derived benefits regarding economies of scale and pepped its competitive advantage in the industry. Disney has successfully achieved ...