Introduction
Marketing plan is a foundation for business growth. As a pivotal element of any growth and development strategy, not only it helps to identify where a company will sell its products or what strategies it will employ, but how to spend the resources in a most effective way. The business community has a firm community that even the most brilliant idea is doomed to failure, if its marketing plan has been composed in a haphazard or amateurish way. This paper is a continuation of Gebeta Enjoyment business analysis. Its purpose is to analyze its target markets and segmentation strategy, ...