Arguably, urban tourism has become the most recent phenomena in the world today. United States have invested many resources to the development of urban tourism. As a matter of fact, many US cities are employing various strategies to attract tourists. According to Judd’, United States cities employing strategies such as refurbishing rundown areas, developing a new brand image, building malls for shopping, creating carousal zones, as well as advertizing for conference business. In general perspective, these strategies implemented to attract tourists in the cities translate into social and economic success.
Cities in United States attract tourists virtually by marketing attractive images as well as marketing institutions that deal with tourist industry composition. In every economy, infrastructure facilities are very crucial. US cities have focused on investing in constantly infrastructure in order to attract tourists. Moreover, policies that distress the development of city infrastructure have been eliminated. This move promoted a lot of local public investments into the cities. Unites States cities are building and subsidizing, elaborate and advance infrastructures to support tourists and local recreation (Judd, 1995). The introduction of US Tourist Week is also another way that cities have used to attract tourism. This helped in attracting tourists to the United States.
Moreover, cities have become more professionalized; this means that they have perfected the art of being organized through the improvement entrepreneurs and organizational skills. United States cities have employed advertisement in projecting the image of the cities towards tourists. Some of the easy used in advertisement to attract tourists include the use of path-breaking books, physical artifacts, as well as songs (Judd, 1995). Projection of place identity is also critical in ensuring that ordinary places are transformed into extraordinary places to tourist world. Also, United States cities utilize the art of photographing in presenting the image of their cities and scenery to local and international tourists. Sports are also one of the ways cities attract tourist.
The use of festival malls has become a trend in the move to attract tourists. Many cities are increasingly competing in the construction of festival malls, with intent to attract tourists. Other recreational activities used to attract tourists include casino gambling. Cities have also introduced the carousal zones; this is part of tourism space within the central cities. It is composed of topless bars, strip clubs, pornography and sells sex stores (Judd, 1995). These zones are unstable since they are displaced by luxury office building and hotels, which add value to the image of the city.
Judd, D. (1995). Promoting Tourism in US cities