A social environment refers to the culture of an individual or a group of the people where they interact in terms of education and day to day life as well as other activities encompassing their lives. Communication media or one on one relation may shape the interaction in a social environment. Solidarity is usually developed among people who share a similar social environment as social groups are formed when people tend to congregate and even extend assistance to each other. Barnett E. (2001) believes that the art of thinking even develops in a similar style regardless in whether they have differences in their conclusions.
According to Reitz (2010, social environment refers to our behavior mode in respect to gender, education and even ethnic group which later influences our health and lives. Such human elements are in constant interaction with the physical environment and thus impacting either positively or negatively on the lives of the people in that particular social environment.
Business Social Environment.
According to Professor Yunus, he defines social business as a non-loss company assuming a design that addresses objectives which are deemed as social, incorporated into a marketplace that is highly regulated in day today society (Yunus, 2009). In this case the business seeks to generate genuine and sincere gain thus improving the products manufactured as well as minimizing the social mission. This is what differentiates it from a non-profit company. Therefore, great emphasis is laid on having and adopting a social objective as opposed to the usual financial objective.
In order to get a clear distinction and understanding of the business social environment, the social enterprise model is used as it illustrates at large the socially affiliated organizations commercial activities. In this respect government grants can finance social enterprise but when it comes on the social business side it requires that it be self-sufficient.
Creating a positive business environment.
As we know, any business transaction or activity that is carried out by human beings must and always exists within a society. It is therefore recommended that we try to create a palatable society where we can feel comfortable while contacting our business and also ensure that it suits our consumers as well. Let us now look at some of these things that we can adopt to motivate us while partaking our business on daily basis.
First, we need to choose the right position or career. We need to know the demands in depth that our respective position in the company requires and ensure that it positively suits us. Compare your skills with the kind of work that you aspire to do as well as the role that best suits you. Also try to identify the kind of environment that will nurture you in that particular professional field. This will serve as an ignition to you.
Secondly, always show a sense of positivity. One’s attitude always dictates the working environment that will generate. Showing the urge of helping coworkers and willingness to undertake the duties at your disposal will always give you that favorable business environment for it builds confidence. In addition show some pleasantness as well friendliness.
Thirdly, develop your communication skills within the organization. In an environment where there is little or no dialogue, a work crisis will always erupt for workers don’t get a chance to air their opinions as well as contributing positively to critical matters. Lisa H. (2008) advises workers to try and reach to their managers rather than waiting for the big chief to come down to them. This does not mean that one should be outspoken but to critically present issues via dialogue. Related to this is the aspect of being social. Always try to interact with your coworkers during and after work time. Initiate activities such as work parties and other gigs for this cultivate friendships and an atmosphere of ease among coworkers.
Elements of society and their effect on business.
Businesses exist under influence of many elements of the society. Some of them may positively or negatively affect the respective business. Some of these elements include:
This is the basic unit of the society in which an individual is conceived and grows. Therefore, decisions of buying and selling of products and goods are largely dependent on the family. Cases may arise whereby some parents prohibit the use of some products in the family hence, businessmen need to conduct a research and analysis of various needs of different families.
Institutions such as schools, colleges and universities play a very important role in dissemination of knowledge and creating awareness. This particular element in fact plays a major role in shaping business in the society. For instance, a person maybe used to using a specific product say a beauty product but due to research from intellectuals from these institutions they advice against it. People always tend to be influenced by ideas from the intelligentsia class.
This is the system by which people trust or have beliefs in a certain supernatural being. Different religions have different beliefs. For instance, the Hindus doesn’t buy leather products as well as consuming meat products. Thus, businessmen must know their target consumers’ religious beliefs before deciding to invest in a particular society.
Principles of Social Business.
The various principles of social business were propagated by Reitz (2010) and Yunus (2009). These principles were to majorly highlight the basic functions of the social business in the environment in which it happens. The following are the principles: The business objective of the social business is to eradicate poverty in the society. It is also meant to enhance health and education as well as improving technological innovativeness that largely affect people in the society and not to give priority to profit maximization.
In summary, in order to have a successful business, the environment should be made conducive. Thus social business is always seen as an important step in creating social order as well as a new economic order. Social interaction here, combined with culture is vital in enhancing social business in a social environment as it builds a strong base for business and depth in knowledge of the target environment.
Barnett, E and Casper, M. (2001). A Definition of “Social Environment. American Journal of
Public Health, Vol. 91, No. 3
Lisa H. (2008). Getting to Zen. Pennsylvania: Cornell University Press.
Reitz, H. (2010), Managing Social Businesses. Mission, Governance, Strategy and
Accountability. Palgrave: Macmillan.
Yunus, M. (2009). Creating a World without Poverty: Social Business and the Future of
Capitalism. London: Sage
Yunus, M. (2011). Building Social Business: The New Kind of Capitalism that Serves
Humanity's Most Pressing. London: Sage