Weight Watchers International is a global company situated in the United States. It is renowned of offering various services as well as products that aid in weight loss and management. The company is currently operational in approximately 30 nations. The company has approached its work through science driven philosophy by helping participants lose weight through formation of helpful habits, smart eating habits, proper exercising, as well as provision of support.
The company has been the preferred weight loss program among many following its uniqueness in its services. One of the elements that have made this program extremely successful is the flexibility of it services. The company gives participants chances to choose among a variety of feeding habits. The company has ensured that the various exercises such as aerobics are combined with various feeding habits.
Weight Watchers operates with a variety of food groups which has been calculated through unique food value finding formulae. However, the company allows participants to consume all the food groups. The company has exclusive support for fruits and vegetables as they are believed to protect the body from diseases.
After completing the weight loss process the company has developed a maintenance program. In this program, the staff has developed a manual, which is supposed to assist the student in keeping fit for a long time. There are various habits that the client has to keep up, as well as keep off other habits.
The program has a payment schedule for Weight Watchers meetings which is dependent on the enrollment fee that includes registration fee as well as weekly meeting fee. Thereafter, one is only required to only pay weekly fee. You do not need to sign a contract, but to keep membership for meetings up to date. If a participant remains absent for four consecutive weeks the membership is revoked (Heshka, 2003). However, he or she is allowed to re-enroll nay time.
The company has a plan that is nutritionally sound way to lose weight. This is following its exclusive respect for all kinds of food. The plan has considered every type of food significant in ensuring proper livelihood. The plan has strategies on how various food types can be combined with proper fitness programs to make it easy to lose weight as well as maintain proper feeding habits.
The plan is realistic in that it can be followed for a life time. This is because it has proper plan that is executable all days, as well as during holidays and during social events. The company has a plan for social events where in meetings individuals are allowed to hold social events such as competitions in weight loss, aerobics, and weightlifting (Dansinger, 2005).
Nancy who is 50 years of age joined Weight Watchers 10 years of age. As she joined Watch Weight she weighed 177.6 lbs while she currently weighs 133.8lbs. Nancy joined the plan following the case of her father who died at 40. According to her, the plan hard worked to solve her problem as she had been able to join various classes such as boxing classes, which she could have joined before.
The program is backed by scientific data based on extensive research. The program is run through exclusive food formulae that form unique base of the fitness program. The program mainly operates through the Weight Watcher’s calculator through use of Nutrition facts label (Aaker, 2012). The company has also invested massively on research about proper nutrition and the significance of physical exercise in keeping the body healthy.
Based on the information gathered about Weight Watcher’s program, the plan is highly recommendable. This is following various merits on convenience of the program, in terms of service and availability of large groups of food. The plan is also accessible and practical among persons of all ages.
Aaker, David A. "Brand extensions: the good, the bad and the ugly." Sloan Management Review (2012).
Dansinger, Michael L., et al. "Comparison of the Atkins, Ornish, Weight Watchers, and Zone diets for weight loss and heart disease risk reduction."JAMA: the journal of the American Medical Association 293.1 (2005): 43-53.
Heshka, Stanley, et al. "Weight loss with self-help compared with a structured commercial program." JAMA: the journal of the American Medical Association289.14 (2003): 1792-1798.