Summary of the Case: Tylenol Murders
The Tylenol Murders is one of the most sophisticated cases that have ever been documented in so far as poisons and toxins are concerned. In 1982, seven people passed on after consuming extra strength Tylenol. The capsules were found to be with cyanide, a dangerous chemical toxin that has a capability of killing people with limited time. The case was recorded as deliberate tampering of a product. The problem that the alteration of the product caused was death, and it lead to widespread condemnation of the product across the various sectors of the society. Various people with different ages passed on in an unprecedented manner. Before the crisis, the company was one of the most successful entities when it comes to products sold over the counter. Consequently, it was a profitable outfit with close to 19% of profitability index.
The organization managed to wade off criticisms that emanated from various quarters due to proper and effective communication both to members of the public and the press. One of the most remarkable arguments of the company was that they had a responsibility to the public in terms of their safety. Consequently, the J & J owners noted that full disclosure and honesty was among to the public and the media was an essential issue for the institution (Bartz, 2012). The company outlined their chain of responsibilities to satisfy the public and the major stakeholders that they were conducting themselves with due diligence. The company puts the public first in the entire crisis. Moreover, they worked closely with the law enforcement agencies and the media (Bartz, 2012).
Additionally, the company did not have many people talking about the issue. The chairman was the appointed spokesman for the company during the crisis. The company indicated that they were willing to alter their practices to satisfy the needs and expectations of the consumers. The handling of the situation was the best under the circumstances. The company through sober communication to the public and the members of the press gave an indication that they had nothing to hide in the whole scenario. Honesty and faithfulness to the consumers was a major manifestation from the firm.
Wal-Mart Case Study
Wal-Mart is a successful company in the US. Moreover, it employs several individuals in its various chains effectively making it one of the biggest private employers. Across its subsidiaries spread across the world, it is known for its huge profits and relative stability in the market (Hackman and Craig, 2009). The company has developed ethical and moral standards as a consequence of being in consonance with its consumers. The company has an elaborate public relations kitty that has been effective in dealing with the numerous crises it receives occasionally. The alleged bribery scandal in 2005 almost grounded the credibility of the firm. The bribery claims in Mexico was a critical issue yet the company endeavored to investigate the issue even though the details were not shared with US authorities (Hackman and Craig, 2009). The rapid growth of the company in Mexico was blamed on massive bribery.
Wal-Mart’s response to the allegations was properly choreographed to ensure that it did not damage the reputation of the firm. The claim by one of the executives is that such practices were not part of the organization was a classic communication to the public. Consequently, the idea of investigating the claims and offering the best solutions also acted as a moral standard propagated by the firm. Even though the company could not admit, they had undertaken certain steps to deal with the emerging issues.
Bartz, Scott. (2012). Tymurs: The 1982 Tylenol Murders. Create Space Independent Publishing Platform
Hackman, Michael Z., and Craig E. Johnson. (2009). Leadership: A Communication Perspective (5th Ed.). Long Grove, IL: Waveland Press. Inc.