The New York Times and Los Angeles Times are among the most influential and widely read newspapers in the United States. Therefore, most organizations approach them for adverts on their various commodities. Each of these newspapers tries to feature with the best advert that will be eye-catching to customers and increase sales for the advertiser. This is the main reason why Samsung targeted these newspapers to make the most outstanding advertisement for their new Samsung Galaxy s4 product. The two Samsung galaxy s4 adverts are both attractive and convincing for sales.
In any advert color choices are extremely significant. The color in most cases represents the target customers and the class of the clients. The two adverts made choices for bright colors. In most cases, bright colors indicate newness (Pogue, 2012). This means that the object is new to the market. The brightness may also represent uniqueness. However, Los Angeles Times was more cautious than the New York Times in the choice of color. This is because, the Los Angeles Times made a choice to use four ladies in bright colors (O'Brien and Andrea, 2013). This would have made the advert more outstanding the case of the New York Times.
In any advert features are extremely significant in making it outstanding compared to other adverts. The New York Times has chosen to use a hand of a lady which is well taken care of, indicating beauty. This makes the advert outstanding and shows representation of certain class in the target market. It shows how the mobile device matches with an individual of a high class. However, the Los Angeles Times’ advert beats at the representation in terms of features. The advert has used four women which indicate that the advert may be more attractive than the New York Times advert. The four women represent different people in the United States. Having a close look at the image, two women on the right and two women on the left are representation of the two main races in the country, which are Blacks and Whites (O'Brien and Andrea, 2013). This shows that anyone in the country may use the device to the point of their choice.
In the advert from the New York Times, the lady holds only one phone which is of one color. This may not give total details about the device and how it may be used to attract massive benefits for the Samsung Company. Some people may be confused that the company has manufactured products of the same color which is not a representation of the entire society (Pogue, 2012). However, the Los Angeles Times has been cautious in involving or trying to show the public that the company has considered the different tastes for different people. Therefore, it has considered using two phones with different colors (O'Brien and Andrea, 2013). This may be the uniqueness that may attract many people to viewing the advert and make a concrete decision of buying the device. In the design of devices such as mobile phones choice of color is extremely significant. Different people like different colors and it would be risky for the company to develop products of the same color as they may not fetch a wide market for the organization. Through the Los Angeles advert, Samsung Company may make adverse sales of the Samsung Galaxy s4.
The Los Angeles News Paper advert shows the joy that the women have in the use of the Galaxy S4. They are laughing which is an indication of joy for the use of the mobile phone (O'Brien and Andrea, 2013). On the other hand, the New York Times advert does not indicate joy as it has no actual human representation in the advert (Pogue, 2012). Therefore, it may not be extremely attractive to customers.
O'Brien, Chris, and Andrea Chang. "Samsung's unveiling of Galaxy S4 heats up rivalry with Apple - latimes.com." Los Angeles Times - California, national and world news - latimes.com. N.p., 14 Mar. 2013. Web. 6 May 2013. http://www.latimes.com/business/la-fi-samsung-galaxy-20130315,0,3415933.story .
POGUE, DAVID. "Samsung Galaxy S III Phone Bristles With Extras - NYTimes.com." The New York Times - Breaking News, World News & Multimedia. N.p., 20 June 2012. Web. 6 May 2013. http://www.nytimes.com/2012/06/21/technology/personaltech/samsung-galaxy-s-iii-phone-bristles-with-extras-state-of-the-art.html?pagewanted=all&_r=0 .