When nations decided to participate in trade with other nations, the exchange of goods and information also facilitate in the intercontinental flow of culture which significantly altered the world (Ritzer and Malone, 2001: 172). This event in history is broadly termed as globalization.
The definition of globalization varies depending on the context by which the author wishes to use the word. Too often than not, the term globalization is associated with the concept of commercialism. However, globalization does not only account to economic activities; rather it covers a wider perspective.
Consequently, the plethora of controversies and debates on the significant effects of globalization to culture and the society remains under researched. Controversies surround the effect of the globalized economy in the maintaining the integrity of cultural diversity (Acosta and Gonzalez, 2010: 7-9). While many businesses take pride in their respective diversity protocols, there are still loopholes to this practice. International organizations founded under the goal of achieving universal brotherhood and camaraderie conducts regular dialogues and conferences further to promote the concept of globalization. These events are widely publicized and covered by different media outfits using all sorts of platform. Therefore, mass media plays a huge role in how the society sees globalization and its cultural, social, political and ideological implications.
For the purpose of establishing this argument, this paper would utilize the comparison of how globalization is formed within the mind frame of the society with the help of social media. This is done to see how much of the society’s knowledge about globalization is instituted by media.
The vast world can be held small through mass media. Society might not be aware how powerful media can be in influencing people and fostering the much needed change in society. However, the integrity of mass media has been compensated given the conditions that support partisanship in the press. Among these are caused by sensationalism, and attempts by the government and other similar entities to regulate media.
The influence of these organizations, as well as the personal biases of media outfits, causes a rift in how the message is put across to the society. Thus, depending on who is delivering the message and who they favors would be the motivation embedded into the broadcast or whatever form of platform these groups used. This is best explained in the book entitled Contemporary Society. Author James Arvanitakis said “theorists, politicians and general citizens are divided about the effects of globalization. One side of the debate points out the dramatic inequality that exists between nations as a result of the processes of globalization. Others are equally convinced that globalization has reduced poverty and promoted economic quality (2009: 166).”
Technology might have significantly improved in the past bringing breakthroughs in how information can best be channeled to reach a larger audience. However, this advancement has been proven less useful if there were equality in the process of delivering the rewards of globalization to everyone audience that is supposed to receive them.
Acosta, O. and Gonzalez, J. (2010) "A Themodynamic Approach for the Emergence of Globalization", in Deng, K. Globalization-Today, Tomorrow, Croatia: Sciyo.
Arvanitakis, J. (2009) Contemporary Society, South Melbourne, Vic: Oxford University Press.
Ritzer, G. and Malone, E. (2001) "Globalization theory: Lessons from the exportation of McDonaldization and the new means of consumption", in Ritzer, G. Explorations in the sociology of consumption, Thousand Oaks, California: Sage Publication.