a.) Globalization Pressures & Competitive Strategy
Being in Buffalo over a very long time for the Bills does not seem to be the bright idea. Building a new stadium in different proposed destination would be the best idea to ensure that the club maintains its fan base as well as vibrancy. Moving the Buffalo Bills to Toronto, Canada and building a new stadium there would ensure that the club gets more time to play in front of their lively fans. The Canadian Football League is equally competitive. Moving to Toronto as an American Football League club, would allow the club to play in the Canadian Football League and the National Football League, which comes with the advantage of reaching more fans, frequent play, and increasing the capacity to increase the expected income. Rebuilding in Orchard Park is not a certainty. Additionally, the 41-year-old Ralph Wilson Stadium is on its last legs, which eventually implies that the Buffalo Bills need a new home. This is not the smallest, but the newest venture of the Buffalo Bills. It will be one of the largest ventures of the Buffalo bills since building a new stadium will require much time including financial and time resources.
b.) Home Location & Choosing Foreign Entry Modes
Moving NFL buffalo bills to Toronto and building a new stadium will definitely reduce the sales in the United States. However, if the club is sold to the Canadian investors, the home of the club would change tot Canada. Therefore, the home economy sales would increase in Canada. The number of Canadians employed in different departments from the construction phase of the project would increase the number rates of employment. For the club, moving to Toronto would increase the number of fans watching the games in their home ground as they participate in the Canadian Football League and The National Football League. The population in the fourth most populous city in North America alongside the good incomes of the population, majorly the males associated with sports, also adds to the expected increased sales. Research also indicates that the sports-crazy city of North America has a higher number of sport lovers. This implies that more people will be coming to watch the games in the new stadium.
Building a new stadium is the best choice of entering the Canadian markets. The Buffalo Bills could choose to renovate the existing stadiums. However, renovating the old stadiums might appear cheap, but have the disadvantages such as their low capacities, which cannot not contain the sports-crazy fans of the city of North America.
c.) Overcoming Political, Legal, Political Differences & Ethical Issues:
The quitting of our expatriate manager affects the decision to relocate to Canada since it has revealed the opportunities available in the outside markets. From the examples set by the expatriate manager, relocating to Canada if the Buffalo Bills is bought by the Canadian owners implies that, operating in foreign territory offers more challenges that operating in the home economy. In my opinion, moving to Toronto and building a new stadium there will positively affect the reputation of the club since more fans will be proud of the representation in the new economy as well as the closeness to their club of choice. Employment creation will be another advantage that the Bills will gain from entering the new markets. The locals will be seeking and acquiring work at the club in different positions, which ensures that the members of the Toronto community gain from the club financially. Quitting the American market would also bring about tensions between the United States and Canadian markets for the company.
d.) Global Innovation, Managing Foreign Subsidiaries, Emerging Markets, and HR:
The Buffalo Bills in New York is a leader of the industry with several successes attributed to it. However, the international positioning would even improve when the club moves to Toronto. There is little competition from the Canadian clubs, especially considering the fact that, there are few clubs with little capital and fans in Canada. Relocating to Toronto implies that, the company will not only be a leader in the industry, but also an innovator through using recent technologies in the newly constructed stadium with installed new technologies. The human resource department will be charged with identifying potential opportunities and filling them with qualified personnel with the aim of ensuring that, the members of the community in Toronto as well as the stakeholders in Canadian Football League as well as the National Football League emulate the successes of the club. According to the sporting culture of the Canadian society, the American League football teams can co-exist with the Canadian Football League if it is considered as friendly to the Canadian Football League.
Based on the cultural diversities, the populations of the Toronto city, the friendly government and political incentives, the level of incomes of the populations and the sports crazy culture of the Canadian community, moving NFL buffalo bills to Toronto and building a new stadium is the best choice in the market entry strategy.
NFL’s Main Demographic: Middle Class White Males
Population: 34.88 Million
Median Age 40 years
82% are white
17.44 million Males
Many Canadians already watch football (CFL and NFL)