The Starbucks is one of the most famous companies especially among coffee consumers. One of the key things that have made it possible for the Starbucks Coffee Company to be able to flourish within the coffee market is the fact that the company offers quality services and the products that it sells can favorably compete with companies producing the same products. One thing that is important to note is the fact that though businesses are started with the main aim of making profit, there is a need for companies to also give back to the very same societies that purchase their products and services. Corporate social responsibility has been a center of controversy between the corporate world, governments, and interests groups (Strehle, 2005, p.25).Man nation states maintain the idea that though companies benefit by being allowed to operate within a given business environment, it is important to make sure that their operations does not harm or disadvantage the immediate society within their areas of operation. This paper intends to look at how Starbucks as a multi-national company exemplifies corporate society responsibility with reference to the societies that the company serves.
Purpose of Study
This research proposal intends to bring to the attention of the reader that the corporate world should not only be concerned about the profits that they derive from the societies that they serve but should make sure that they serve those societies. This research intends to use the Starbucks Coffee Company as a model to illustrate some of the key areas that accompany in the corporate market today should undertake and work towards in order to be considered as being socially responsible.
This research proposal perceives the fact that the Starbucks Coffee Company provide thousands of jobs to the communities that they serve. This means that the company intends to economically empower the populations that they serve. Starbucks has continued to empower coffee farmers by making sure that loans are available to these farmers. This makes sure that the farmers are able to maintain a certain level of productivity without financial constraints (Bussing- Burks, 2009, p.29).Unlike other companies, the Starbucks Company is aware that environmental protection is key facet within the society today. The Starbucks Coffee Company has begun to produce its products on recyclable material so as to ensure that fewer resources are used in the production process and also to ensure that the waste plastic bags that would be dumped into the environment can be re-used (Ferell, 2011, p, 57).
In addition, it is important to understand that the Starbucks Company has set aside funds to aid in community service within the areas that they serve. This is because the company understands that if it gives back to the society that it serves, then there is a greater likelihood that the societies will reciprocate by purchasing its products. The Starbucks Company also ensures that the preferences of the society are made by making sure that the products produced illustrate diversity. This is because consumers in the Coffee Market have different tastes and demands (Gilbert, 2008, p.47).It is also important not to forget that the Starbucks Company has in recent years reduced the amount of water and energy that goes into the production process so as to ensure the fact that key resources within society are used sustainably so that they can also benefit future generations
Research Design and methodology
The research design that this paper intends to use both qualitative and empirical research methods so as to ensure that the research is value free so that the arguments raised in this piece of work is based on evidence and facts. This research takes advantage of legit academic resources like books, periodical and journals.
Bussing-Burks, M (2009). Starbucks. Westport, CT: Greenwood Publishers. p49-51.
Ferell, O (2011). Business Ethics: Ethical Decision Making & Cases. Boston, Massachusetts: Wadworth Cengage Learning. p56-57.
Gilbert, (2008). The Story of Starbucks. Mankato, Minnesota: Creative Publisher. p45-47.
Strehle,P (2004). Starbucks – international business concept. New York: Grin Publishing Inc. p23-26.