In every existing organization, both strengths and weaknesses exist during the operations. Strengths refer to the beneficial qualities that are possessed by a given organization while weaknesses refer to the faults and disadvantages that a company possesses (Yuece, 2012). This essay seeks to explore the strengths and weaknesses that are present in the coca cola company and how the employees and other stakeholders have taken part in the solution of the weak points and enhancing the strengths. The coca cola company is multinational, and it has operated for a long period and seen its success in its operations for an extended period. Its success is attributed to the fact that the number of strengths available outweighs that of the weaknesses.
The coca cola company has various strong points that have been linked to its success. Firstly, its popularity is a great strength because many individuals have embraced the brand in different ways globally. Most of them have developed a natural liking for the brand and as such, they have spread much information to the ignorant by the purchase of commodities with the labels of the company. These actions have as a result ended up marketing and promoting the country far and wide across the universe. Secondly, the coca cola company handles a lot of funds (Yuece, 2012). This is a strength as it has gained experience on how to invest its supernormal profits, unlike other companies that end up misusing the extra finances that they receive rarely. These extra funds also serve as a Reserve that bails the company out in case of any financial difficulties during the operations. Finally, the coca cola company products have gained much loyalty from its consumers such that some of the consumers take them as basic needs. The habitual behavior has proved to be advantageous to the company because there is always an assurance of a ready market and increasing demand for the products hence increased the level of consumption and level of profits. Some of the consumers pass the habits to their children who keep them to the next generation hence a steady market for the company (Rothaermel, 2012).
The coca-cola company's mission is expressed in three statements that are; to refresh the world. The mission statement is poor as it only includes two components but does not include the values that are to be subjected to the consumers during their actions. It should be improved to be specific on the values in question (Baisya, 2010).
Apart from the strengths, the company should also improve its weak points to maximize its profits fully. The company has different opinions from different users, that is, both negative and positive ones. Most individuals tend to speak their minds and during the process, they influence others. Those with negative thoughts and opinions tend to de-market the company hence reducing the number of consumers. The employees convincing powers should serve the purpose of retaining the existing consumers and create more market for the products. They should always portray a positive image about the company for them to encourage more consumption (Stone, 2010). They should also lead by example by consuming their brand because if they consume other products, they would be showing that they don't trust their products.
As discussed above the Coca Cola Company should always aim at taking advantage of their strengths to maximize their profits. It should equally minimize its weak areas for them to minimize the losses incurred. The company should also sensitize its employees on the direction they are heading for them to contribute positively.
Baisya, R. K. (2010). Winning Strategies for Business. SAGE Publications India.
Rothaermel, F. (2012). Strategic management. McGraw-Hill.
Stone, R. J. (2010). Managing human resources. Chichester: John Wiley & Sons.
Yuece, I. (2012). SWOT analysis of The McDonald's and derivation of appropriate strategies. GRIN Verlag.