Introduction
Herbert Simon, a cognitive psychologist, elucidates that thinking and decision making is an integral part of human life. Daily, people make decisions and judgments that are both short and long-term (Hertwig & Hoffrage, 2013). Cognitive psychologists have documented heuristics as simple and efficient rules and regulations that are often employed by people in judgment and decision making. They constitute of mental shortcuts that are ingrained in emphasizing and considering an aspect of a complex problem while ignoring others. Heuristics have been cited to affect people's choices by enabling quick judgment and decision-making in vast situations, for instance, what means of ...
