There are various similarities between the ethical values in the American Marketing Association’s Statement of Ethics and Saint Leo’s Core Values, as highlighted herein.
In both cases, respect is one of the key ethical values. As an aspect of respect, the AMA’s code of ethics acknowledges basic human dignity through valuing individual differences, treating stakeholders respectfully, and acknowledging the contributions of each other. Similarly, at Saint Leo, all individuals' unique talents are valued, their dignity respected, and harmonious learning, living and working encouraged through mutual respect.
Integrity is a common ethical value in both cases. Saint Leo’ ...
