This book highlights the changes in the business industry over the years and the author believes that one has to speculate achievable goals as a way of being in the realms of being a Key Person of Influence. The book gives individuals advice to become an important and successful person in the business world. Given the dynamic in the business world, the author recommends individuals to form personal bands and micro niches as a way of creating job certainty. The author believes that a personal brand can be created by one examining some of the passions and ideas that one can pursue to create their own brand. It is crucial to note that branding is a crucial concept in the business world because it helps market one’s goods and services. A micro-niche targets a given audience and that every micro-niche needs a person of Influence. This means that if one is innovative they can become the Key Person of Influence in a given micro-niche, which makes the individual a vital person in the business world.
The book is significant because it attempts to answer various questions such as: how does one become resourceful? How does one become credible and vital? How does one create a profile that is influential in one’s micro-niche? These questions illustrate the idea of one being successful in a dynamic business world. To become a Key Person of Influence, one has to have good moral ethics in the society and also should be able to connect with the people in the society. This aids one’s branding that helps market one’s products and services. Being a Key Person of Influence means specializing on given line of business to become successful in one’s micro-niche.
This book matches with my ethics and beliefs because the author asserts that one should find their passion and also become a Key Person of Influence through finding a solution in the existing social problems. This means that one can be both successful in the business world through forming partnerships and also helping the society become a better place through solving a given social problem. The author shows how one can be resourceful in the global market through using passion and interest to solve a social problem. To be a Key Person of interest, it means being resourceful in one’s line of work and also being influential in the greater society.
Priestley, Daniel. Become Key Person of Interest. New York: Ecademy Press, 2010. Print.