Business Research Methods
Research methods refer to different ways research is done. Various scholars use research to identify or investigate on given topics or a new event in society. Research techniques are taught in schools and colleges to prepare students to investigate on their needs of topics, as they are prepared into the job market and doing their own investigations. In the light of this essay, questions that relate to research shall be elucidated in brief while doing research in companies.
- Applied research is descriptive in nature. It uses the knowledge that one has obtained and applies it. On the other hand, pure research is carried out by the researchers to determine why something happens. With the example of a salesperson whether to be paid on commission or salary, the pure research can be; to learn how the salesperson can be paid either through commission or by salary. Applied research question can be; salespeople are paid salary and commissions based on their sales.
- This industry should carry out research to determine its weakness so that it can improve in its business. The fact that other businesses in the industry are surpassing this industry means that it has some weaknesses in which it can improve so that to promote its operations. Research will help it identify its potential nature and launch many new business opportunities to encourage its performance, hence make more profit as defined by its objectives.
- Primary research is that research that is done by people during the first time. For instance, when a person works on an experiment, the main reason is to discover or investigate in the first time is called primary research (Bodden & Smith, 2013). Secondary and tertiary research is that research that has been completed and is found in books, journals, or in academic textbooks. It uses secondary sources of information to research on that topic or internet sources.
- In management research program, managers face dilemmas on what they should carry out first since in most cases, there organizations are faced with many challenges (Ermann & Lundman, 2002). One of the research problems or questions that managers can be faced with include: To find the best market opportunities that will be used to advertise the business, or to determine the best ways to apply during the production process so as to maximize revenue as they minimize expenses.
Bodden, V., & Smith, E. H. (2013). Doing of primary research. Mankato, Minn: Creative Education.
Ermann, M. D., & Lundman, R. J. (2002). A Corporate and governmental deviance: Problems of organizational behavior in contemporary society. Oxford: Oxford University Press.