Some of the strategies that a company could implement include pricing strategies, focus strategies, marketing strategies, promotional strategy, distribution strategy and product strategies.
An organization gains the ability to improve its company image through adopting a different product strategy. Customers are more inclined to use products that relate more to their status and quality. The organization should develop products that will increase the customers’ value when using it. Additionally, customization of a proprietary system to suit the needs of the clients may help to increase a company’s clientele base (Lamb, Hair & McDaniel, 2012). The organization should develop the use of a proprietary operating system that will attract a wide variety of applications that address most of the needs of customers in the market. In addition, the organization may provide its products to learning institutions. This may seek to encourage the purchase of their products by the students since they will have seen the application of the product. Likewise, the customers are more confident in that they are aware of all the functions of the product. For instance, Apples product strategy focuses on its design. Its operating systems are designed to work on the computers they produce. For Microsoft, its product strategy is to provide an operating system to customers who buy computer hardware.
An organization that seeks to be a leader in the computer business should ensure that it has more and effective distribution channels. The organization should ensure that their products are readily available to potential clients, and their accessibility to the products helps to reduce transport costs.
The organization should seek to carry out intensive advertising of their product and try to convince potential clients why their product is the best. In addition, the company may offer to install their product in key institutions on a trial basis. This is an incentive to encourage the institutions to purchase their products (Lamb, Hair & McDaniel, 2012).
This is where the organization may seek to divide its market into segments depending on the different needs for each market. The organization will be able to address the needs of each market segment using the focus strategy and in the process reduce the inconsistencies that would have been experienced when dealing with the overall market (Bamford & West, 2010).
Bamford, C. E., & West, G. P. (2010). Strategic Management: Value Creation, Sustainability, and Performance (Student ed.). Australia: South-Western Cengage Learning.
Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2012). Essentials of Marketing (7th ed.). Mason, Ohio: South-Western Cengage Learning.