- SWOT Analysis of Breastfeeding Program Staff Training in Saudi Arabia
SWOT analysis of staff training program is outlined in the Table 1.
The following strategic plan for staff training will help better assess the needs in training and the actions that should be taken:
The training of the medical staff related breastfeeding program pursues the following goals:
1. Increase medical stuff professionalism related resolving breastfeeding issues;
2. Improve health indicators of young generation;
3. Increase the rate of breastfeeding among new mothers by 40% in Saudi Arabia.
4. Stuff Training Framework
On the first stage of the project analysis of needs should be done. Medical stuff supposed to participate in the project have to pass a test related their professional skills. Simultaneously, a survey of new future mothers related their intentions to breastfeeding should be conducted. Testing of medical stuff will help reveal the level of skills and areas to be improved while the survey of future mothers will help understand which areas of the issue should be emphasized.
The training will be mandatory for medical personnel dealing with new mothers. The training will be conducted on continuous basis aiming to improve skills of medical specialists in longevity.
The training will be conducted by external organization based on the results of the test and survey. Hiring external organization will provide appropriate focus on the subject and help involve professionals related this specific medical area. The decision related type of training needed and the resources required is made by the senior management of the healthcare organization and discussed with the external organization supposed to conduct this training.
The training will be conducted with the help of the group sessions, on-site training, and e-learning. On the first stage of the program implementation group sessions will help share general information and the principles of the program implementation. On-site training will help polish skills necessary for successful program implementation. E-learning course and supporting website will help receive immediate consultancy to the point if any questions arise. The importance of the project will be discussed during the first meeting of all participants. The time assigned for implementation of each stage of the project and deliverables are discussed in the Table 3. After the training is conducted, analysis of training efforts should be done including collecting feedback from personal that passed training and future mothers that participated in the project.
5. Plan Monitoring and Evaluation of the Results
Plan monitoring can be conducted using analysis of variables (the rate of awareness related breastfeeding issues among the experts, the rate of professionalism in breastfeeding) before and after training. Monitoring of the results could be conducted using national statistical data related the number of experts in breastfeeding. There is number of tools to measure professionalism namely: clinical encounter card, clinical work sampling, direct observation, field notes, mini clinical evaluation exercise, objective structured clinical exam, precepting, procedure assessment, simulation-based assessment, standardized patient, and others. In the current project clinical encounter card will be used since this method helps evaluate various dimensions of professionalism that includes physical exam, evaluation of technical skills, professional behavior, problem solving ability, history taking, and problem formulation.
6. Data Selection
Data selection for evaluation of experts’ professionalism will be based on examination of working history, ability to solve a problem and find solution quickly, achieve the desired result, and evaluation of technical skills. Also, an online test will be conducted after the program is finished aiming to evaluate the results of the training. Based on the data collected, the overall results of the training can be assessed.
7. Sources and Methods of Data Collection
Data related the results of the program implementation will be collected from archives of the healthcare organizations. Senior managers of the healthcare organizations will participate in evaluation of the medical staff that passed trainings. Also, data could be derived with the help of online surveys and collecting feedback from medical staff that passed training.
8. Reporting Strategy
According to the research conducted by, public reporting suggests being engaged in activities that help significantly improve quality of performance. Therefore, this approach could be used for tracing the results of the stuff training.
The reporting strategy must be based on the following principles:
- Data collection methods used for evaluation of the results of the project must adhere to the principles of national statistics;
- Accountability for the results;
- Encourage reusing data across systems aiming to eliminate data redundancy;
- Eliminate human errors as much as possible.
The current project offers the 3-years detailed implementation plan for the breastfeeding program in Saudi Arabia. The main objective of the program is to increase the number of experts in breastfeeding and their professionalism. The effective system of monitoring and reporting the results of the program was suggested. The program could be tested on one of the maternity hospitals as a pilot project and then expand nationally.
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