Fisher Communications & Media Company
Founded in 1910, Fisher Communications and Media Company is one of the most widely used communications and media network in Northwest America. Its headquarters are in Seattle, Washington, and its is one of the media and communication companies that have recorded positive consistency, not only in service provision to customers, but also in embracing the latest and most recent information and technology development. The company is dedicated to creating as well as providing (through distribution) of information to the entire northwestern America. Having been the leader in local media innovation, some of the media properties through which Fisher Communications and Media Company uses to communicate to their clients across the local region include television, the internet, radio, Hispanic as well as mobile solutions. Through these modules, Fisher Communications and Media Company work hard to ensuring that it provides qualitative information and communication to the entire Western United States (Roedy & Jean, 2012).
Fisher Communications and Media Company’s major objectives
According to Roedy and Jean, (2012)very organization across the world works on a timeline, by setting its standards as well as the goals it wishes to achieve through activities that it is involved in, while offering services (as well as products) to customers. Fisher Communications and Media Company is no exception. The organization’s main goal is offering qualitative and accurate information to its esteemed customers across the entire Western United States, as soon as the events take place. To achieve this, Fisher Communications and Media Company have had to define a five-year plan strategic plan which will enhance its goals’ and objectives’ realization. It is, however, essential to note that according to the company’s organization and set strategic plan, the company works on a one-year plan when setting its goals and objectives, and in fact these timelines are based on the company’s fiscal year, which runs from 1st January to December 31st. Subsequently, any other strategic plan that takes more that a year to be achieved is broken down into various phases that will fit in the one-year plan. This is particularly important to the company especially when it comes to assessing of the company’s set goals, as well as the achieved objectives.
Fisher Communications & Media Company’s community capacity building in information relaying and access
With the incoming competition from other communication providers in the Western United states, Fisher Communications & Media Company has established a three-year plan initiative to improve its service provision to customers through establishing a community capacity and effective communication relations with the grassroots America. This is an initiative that will go far especially when it comes to fast access to the latest, recent and most sought information. The plan implementers in this three-year strategic plan included the company’s Chief Executive Officer, VP Operations, the Senior VP in Business Development, Chief Financial VP, VP technology and the VP in Human Resource Management. Through the community capacity building plan, the company’s main plan is to involve the local communities across the Western United States in the provision of the latest events, incidents and news, but on a professional platform. This has come with the realization that the company needs to be well networked with the local communities. This is in order to get a tip on what’s happening on the ground. This is essential bearing in mind that most of the residents in these states are afflicted to the media-unpopular ‘United States culture’, whereby people are always reluctant to offer information on what’s happening, especially after an unlawful incident takes place (Roedy & Jean, 2012).
There are a number of strategies that will be applied in achieving this set initiative. Considering the fact that the local respondents have very little or no media coverage experience, some of the goals that this initiative seeks to achieve respondents’ six-month training. During this period they will be receiving 40% of their set wages upon being hired by the communication corporation. Some training to be accorded to these respondents includes presentation training (such as on-camera practice, crisis communication, story-telling among others), media advocacy training as well as social marketing (Earley, 2003).
Law incorporation into the initiative
One important thing to note concerning this initiative is the fact that the corporation will have to put the law into consideration, through a number of ways. Witness protection will be pivotal especially when it comes to reporting of unlawful incidents. It is Fisher Communications & Media Company’s responsibility to ensure that it protects all its respondents especially when they give confidential or controversial information. According to the United States Witness Protection and Relocation Act 18 USC & 3521, as well as the Organized Crime Control Act; every witness who provides confidential information to the media should be given full witness protection. Any bleach to this law gives the Attorney General the mandate to demand relocation, housing, and transport of personal property as well as employment for the victim (Earley, 2003).
Secondly, another essential thing for the corporation to put into consideration is the payment rights for the respondents. According to the initiative, the corporation does not provide a guarantee for continued employment (and consequent compensation) for its respondents once the duty they are called for is accomplished. This is an essential thing for the respondents to understand especially before signing a contract with the corporation.
Lastly, the company has the right and freedom to amend, or terminate this initiative since it is an internal initiative, without continued compensation for the respondents. This will also be included in the initiative and respondents’ operation terms and conditions to avoid any future misunderstanding.
Among the legal procedures and protocols that Fisher Communications & Media Company will have to abide by include training the respondents, licensing with the concerned local authorities in whose area the respondents will be working as well as provision of these respondents with the necessary working tools and material. This will ensure that they remain on duty as they continue with their other daily activities (Samuelson, 2008).
Witness protection should be an essential part of the working terms and conditions that the corporation should consider, especially bearing in mind that this is one of the areas that the respondents can use to sue the corporation. Witness Protection is one of the civil laws that when neglected, can lead to major negative implications on the organization, which might even maim their operations as well as finances, whereby the corporation might be forced to take the respondents’ liability out of carelessness (Miller, 2010).
Earley, P. (2003). Inside the Federal Witness Protection Program. New Jersey: Prentice Hall.
Miller, R. (2010). Business Law today: the essentials. New York: Cengage Advantage Books.
Roedy, B. & Jean, W. (2012). What makes business rock: Building the world’s largest global networks. Seattle, Washington: Jill Press.
Samuelson, S. (2008). Business Law and the Legal Environment. New Jersey: Harvard University Press.