The age of digitization has brought in revolutionary changes to socializing as well as consumer behavior. The entire spree for shopping and owning things seems to have shifted its attention greatly toward online shopping with the spurt in the number of shopping sites across the globe. Hence, online shopping is being compared to traditional shopping to comprehend the factors involved in the two processes.
Traditional shopping involves physical visits to departmental stores or malls and consumes subjective time of the individual who intends to buy something. However, the consumer can actually see and examine the product which he or she is about to buy. The person has to travel all the way up to the store and choose from the array of products. The billing might take some time too. The entire process becomes time-consuming when compared to online shopping. The individual can simply click on the mouse to select the product which he or she wishes to buy selecting them from the categorically designed webpage which displays photographic representation of the products.
The process of online shopping becomes easier as it saves a lot of time. The facility of prompt home delivery makes it more attractive to the potential consumers. Apart from the convenience of getting the products delivered at home, one practical aspect is the display of discounts which attract the consumers. While the consumers need to know about the offers going on at the store, in this case they can check it on the internet at ease.
Online shopping can be seen as the shop being taken to one’s home where the consumer can choose from. The sheer convenience makes all the difference. Also, online shopping gives the chance of visiting multiple sites and compare the products and rates, while if an individual chooses to go for traditional shopping, he or she would require to travel and put in time and effort to go to another store and compare.
Thus, while traditional shopping remains as the pillar of consumer culture, online shopping has brought the new age of consumerism. Shopping is all about the consumer’s satisfaction and the people choose between the two ways of shopping, whichever seems more viable to them.
Puckett, Alvin. (2011, May 3). Be a Smart Shopper – Traditional Shopping VS Online Shopping.
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