Twitter is a social media platform owned and operated by Twitter Inc., offering a micro-blogging and social networking services to its users to read and send messages globally known as tweets. These tweets are text-based posts containing 140 characters that are displayed on the user’s profile page. By default, the tweets are publically visible to everyone; however from the settings the senders can resist message delivery only to their followers. The users can easily subscribe to other users’ tweets – this is regarded as following and all the subscribers are referred to as followers. ("The Official Board", 2014)
Moreover, all users can read and send tweets through Twitter website that is already compatible with a lot of other applications developed for iOS and Android as well as (SMS) Short Message Service that is available in many countries. However, the service is free; accessing it through SMS may incur phone service provider fees. The website is situated in San Francisco, California. Twitter furthermore has officers and servers in Texas; San Antonio, Boston and Massachusetts. Twitter was created in March 2006, and was initially launched in July, 2006 by the Jack Dorsey. Twitter gained enormous popularity all around the world, and it is estimated that this social media network has 190 million users that are generating more than 65 million tweets per day and also handling 800,000 search queries every day. The Twitter platform sometimes also referred to as the SMS of the Internet.” (Bateman, 2012)
While considering the organizational structure of Twitter, we can easily study from its leadership team. The twitter profile also lists the titles of its leadership team. Dick Costolo is the CEO of the Twitter; Ali Rowgham is the COO, Mike Gupta is a CFO of the company, Gabriel Stricker is the Vice President of Communication and Marketing. Furthermore, Michael Sippey is the Vice President of Product and Design, and Kevin Weil is another Vice President for Revenue Product. There are some other VP's and directors within the company’s organizational framework.
Twitter is having numerous organization functions that support the various responsibilities within the organization. Twitter allows its users and different organizations to post their tweets and to keep their followers interested. Moreover, Twitter is also making money to maintain the financial stability, and for this reason they are trying different things such as advertising. Twitter also promotes the products using promoted tweets. Different organizations pay twitter for the promotion of their products in searchable tweets. As it is already discussed that this platform is having large traffic, for this reason companies are always interested to use Twitter for the promotion of their products. (Bateman, 2012)
Twitter uses a horizontal structure and functional organization. The company is structured, in a way, that each employee on the organization chart is having particular set of responsibilities and skills. These responsibilities and skills are unique for particular tasks. From the organizational structure perspective, the company is having one department to monitor the Information Technology, and the other department is responsible for the web content. The same structure is true for human resources, marketing and other areas of the business. Lastly, each department is specialized and functions this way efficiently. (Bateman, 2012)
Conclusively, Twitter is a big social media platform with millions of users. The company’s main objective is to connect people. Twitter is a popular social media platform just like Facebook, MySpace and LinkedIn. The main organizational structure of the company is designed in such a way that each is responsible for their tasks and assigned duties for the growth and progression of the company.
Bateman , T. (2012). Management : Leading & collaborating in the competitive world. (10th ed., pp. 37-52). New York: McGraw-Hill.
"The Official Board". (2014). The official board: Twitter. Retrieved from http://www.theofficialboard.com/org-chart/twitter