Resturant is one of the most successful business these days and helps a lot in earning money in short time, but there are a lot of things need to be considered while opening a restaurant. My neighbours inherited a restaurant in a small town about 75 miles away. They’ve never owned or operated a business before, and know very little about marketing or the restaurant business. Being an MBA expert they have asked my services for a marketing plan, The restaurant has a good reputation in the small community.The restaurant is in the heart of the community.
The restaurant has a good menu. It has a lunch menu and a dinner menu.
Timings: They open at 11:00 am and they close at 7:00 pm CST.
There are lot of compititors of the restaurant mcdonalds and subwayand so prices should be kept compititive in order to attract more customers.
Suggested name: Fire Fountain Grille Restaurant.
Why Fire Fountain Grille Restaurant?
The Fire Fountain Grille is comfortable, welcoming restaurant intended to make its clients feel as though they are reveling in VIP deals in a planet every single to them.
The genuine force and vigor of the restaurant hails from the mindful and gracious administration furnished by its floor employees, and the incredibly flavorful steaks and different courses caringly ready by our persuaded kitchen group. One chief precisely arranges the best possible completion of the kitchen, so all food turns its ready superbly, and on time. All clients must leave upbeat abits our administration and food! Being a manager, Its my responsibility to treat every customer in a professional way and make sure that no customer gets disappointd from our food and services. It has a full-fledged dinner house, but one can lunch at weekends.
PRODUCTS AND SERVICES
Its specialties are those meals that get nearer with your preference of baked bread or sweet bread. One can also have fresh cooked rolls, butter, and a salad as well.
RIBEYE: It is the tallest of all steaks. It has two deals; get bigger with $16.95 or huge one around $22.95. In these categories there is FILET of Fire Fountain that is lightly sizzle and seasoned $14.95. STRIP STEAK comes with $17.95. TOP SIRL OIN is served with whipped horseradish sauce and it comes with a low roasted as well as leading cuts. It will cost its customers $19.95.
Weakness: This fillet is cooked in olive oil and its little bit spicy so a number of people avoid taking it because of its little hard flavor.
Astounding Chili With Glassy Salmon: Fire-Grilled Salmon, brushed by the method of nectar stew coat and finished with dark bean salsa $13.95
Test Salmon: it accompanies your decision of side dish $12.95
Snapper Jamaican: one can find it extremely delicious as accompanying a roasted, finished with a sweet coat of coconut tomato $11.95
Heated Prawns: 12 Grilled Jumbo Shrimp served with rice $13.95
Chicken Roast: Breast of chicken, finished with Bay Shrimp and asparagus lances, finalized with Citrus-Bearnaise sauce costs $11.95
Fire-Smoke Chicken: Robust, truly dull meat, a chicken quarter, smoke-broiled, presented with Three Berry Barbecue Sauce $12.95
Caramel Flamed Chicken: buttered and sewed with sugary caramel glossy complete, then scorched over an open fire $10.95
Weakness: dull meat with sausages, mostly people avoid it due to its heaviness.
BURGERS WITH FRIES.
The Bacon Stunning: It is a sear 1/3 pound burger with pork belly, cheddar, lettuce, dill soak along with tomato. $5.95
The Freeway man: Colossal. Singe cooked. One whole pound of succulent ground meat with a Canadian pork belly, Swiss cheddar, lettuce, flame broiled onions, grill sauce and tomato on a monster bun $7.95
Messy Joe: Sweet 'n lively, a mouth-watering top choice! $4.95
Bald Main Rib Cram: With smoked pig meat horseradish sauce and covered with liquefied Monterey Jack cheddar $4.95
Roasted Beef: Huge heap of meat, slathered with grill sauce and liquefied cheddar served open-confronted $4.95
Chicken Ranch with Cram: Golden southern style chicken, move with Ranch sauce, $4.9.
Product item- Barbecue Rooster Strips: served with Three Berry Barbecue Sauce $4.95
Barbecue Steak Skewers with Ginger Red Sauce $4.95
Fire Sticks Fried Pepper: Jack cheddar with cool Ranch Dip $3.95
Product Mix. Ice-cold Melon Potage: Bowl $2.95 Cup $1.95
Brew Battered Shrimp with Pineapple Salsa $5.95
Fowl Strips with Babe: Dijon Sauce $4.95
Products and services will be introduced
The hotel’s marketing plan can even go much better if they come with new and products and service to its customers. The Fire Fountain needs to add more varieties its dishes such seafood, which is customers best choice.
Restaurant Business & Marketing Plan. Retrieved from: http://www.bplans.com/deli_restaurant_business_plan/products_and_services_fc.php#.Unahixzih8N
H. A. Simon, (2011). Rational decision making in business organisations, 'American Economic Review'.