Productivity is one of the most important phenomenon from the viewpoint of an organization; in fact no organization could be in the net of economic based productivity, without development and effective expansion. Expanding the networks and development is in the veins of a company and every organization has to undertake new things into consideration for initiating the same.
There are number of companies of the world which are growing with a robust pace and one of the reasons behind the same is their timely and effective strategies. All the companies, like P&G, Unilever and other blue chips are using the strategies of going global merely to enhance its productivity against their competitive firms. The market of beverages and Carbonated Soft Drink (CSD) is quite high and effective predominantly in the United States (US) and in other parts of the world as well. For the CSD, company’s lies in this particular industry have to make and mold new strategies because these are some of the essentials for them to increase their financial and economical belongings in total.
Beverage or CSD is one of the most effective industries lies in the United States, which has its own recognition and importance in the market place. This is one of those industries of the United States, which are contributing heavily in the net Gross Domestic Product (GDP) of the country. Two big companies found in this particular industry, herein the US are Pepsi Co and Coca Cola (Thorson, p.196). The main objective of this particular assignment depends upon a certain case study in which the operations and wars of two important companies of the industry has been discussed accordingly. It is requested to compile and jot down the operational strategies of both of these companies in terms of operate effective and expand their networks in the global markets.
Strategies lies at the heart of an organization and no organization could increase their financial belongings, without having timely and effective operational based strategies. Usually organizations have number of strategies to strengthen their networks and it is also essential for the company to comply with the same strategic standards. From the case study, it is found that there are number of strategies on which both of the market players or market movers are using, including suppliers strategies, brands management strategy and many more but the most dominating strategy contain by both of these markets players is the advertising based strategy.
Both of the companies are very much familiar with this particular strategy as according to the companies, having effective advertising strategy would certainly gives a good idea to the company that how they should enter in the market and how they can flourish the market share of the CSD industry. Inevitably, the essence of marketing is extremely important to pursue as it details down the strategies which are essential for a company to market their products in front of the consumers.
Advertising and selling are two important and broad fields that come under the ambit of marketing management and it is essential for the companies to utilize the same technology for a long span of time. Advertising is basically a strategy, through which an organization becomes able to market their products in the market. Pepsi Cola and Coca Cola also initiated the same strategy during their corporate moves. According to the case study, it is clear that the financial and strategic positions of both of these companies are perfect and they are making and implementing effective strategies in terms of selling the products in a broad market. Moreover, it is also perceived from case study that Pepsi had a perfect market or advertising strategy through which they can market their products in front of the general public. There are main reasons behind choosing this particular strategy, which is to mitigate the level of threats from the other counterparts, and it could be happen that new competitors would enter in the market with the help of this particular strategy or act. Though both of these companies are considered as giant players in the world of CSD market, hence they would also be in threat of expanding their networks in the near future. The main pros and cons of this particular strategy is effective marketing of the products to the company while the initiation of this particular strategy could be extremely high. The outcome of this particular strategy is wonderful, founded specifically by both of these companies.
Going global is an important strategy for an organization and in order to become global, entities have to consider number of thins and these points are mentioned below,
- It increases the product based portfolio of the company
- Decrease the amount of threats posing from different parts of the world
According to the case study that having the similar amount of research and strategies, Cola outperformed completely against Pepsi Co and there are two broad reasons behind the same. The first one is the quality of the products of the company along with the customer demand such as personalized brand products and vice versa. More precisely, it could be said that pricing is an important factor that whether or not the company has power to influence over their consumers.
Thorson, Esther. Advertising Age: The Principles of Advertising and Marketing Communication at Work, 1st ed. Chicago: Cengage Learning, 2011.