Make Sure Your Product Innovations Serve Consumer Interest's, Not Corporate Ones
In order to make an advertisement more appealing to the customer, the producers should keep a few things in mind: first and foremost important fact is that the ad should reach out to the consumers/customers. One should do a thorough survey, according to their product, and then brainstorm on advertisement ideas. Another secret of success is that the innovations should always be in accordance with the brand that you want to promote. The brain is a machine which can lead a thought to idea, by innovation, and whatever the innovation might be, the brand must always be kept in mind. The ideas behind marketing should be planned around risk-management. The customer should always be central, identifying the gaps and planning a risk-free management system should be the goal. Ideas can come from anywhere; sometimes the consumers can give the best ideas to market your product. Last but not the least; internal politics of the office should be always under control, in order for the creativity to flow. A thorough research should be carried out, before launching the marketing campaign. (Gasper, 2009. Pp 60)
A Marketer's Guide to Increase Prices
In an organization the task of increasing prices and delivering it to the consumers in a good light is not an easy task. How can one increase the price of products, without making an impact on sales or customers, along with maintaining a steady flow of new customers? The answer is three-fold.
The increment of prices can prove to dampen the customers. One can avoid it by applying proper pricing strategies. The producers can increase the price on most-wanted items.
The increment should not be very high, so that is doesn’t anger the customer and neither too low, so that the customer will not mind paying the small amount. Pricing tactics can also be adapted in order to increase the price, without offending or alarming the customer.
Secondly, the price addition should be communicated with the customer, at the perfect timing. Various surveys and studies show that well presented and well-explained increase of price is positively accepted by the customers.
Lastly, the basic need of a business is to improve on the revenues, and that can be done by increasing the product price. But it should be done with in a careful manner, because the negative impacts are many (Linda, 2010).
Ad Should Focus Less on Features and More on Consumer Needs and Emotions
Advertisements are the backbone of the marketing industry. The best ad is which connects with the customers. Many industries fail at advertising because they do not consider their target audience. All of humanity is 'man' but their emotions, their values and needs depend and vary on the region, religion etc. The audience should always be in mind while advertising for their product.
Many companies have a great boost with their business, but the winning streak does not continue long. Their main job is to retain the customers and gain more customers, at the same time. Advertisers have to keep two things in mind while marketing, to know their target audience and to activate their marketing strategies at the right time.
Consumers should be targeted as they are segregated. As the synopsis has stated before that the audience can be divided among fine lines. The marketing and brand managers should keep this in mind.
The brand managers should know well about their audience and keep them captivated by their marketing (Hallward, 2008. Pp 68)
Gasper, Barb. "Make Sure Your Product Innovations Serve Consumer Interests, Not Corporate Ones". January, 2009. Page 60. Data retrieved from: http://www.quirks.com/articles/2009/20090108.aspx?searchID=622320779&sort=5&pg=1
Hallward, John. "Ads Should Focus Less On Features And More On Consumers’ Core Needs And Emotions". April, 2008. Page 68. Data retrieved from: http://www.quirks.com/articles/2008/20080407.aspx?searchID=622320767&sort=5&pg=1
Linda, Gerald. "A Marketer's Guide To Increasing Prices". October 2010. Data retrieved from: http://www.quirks.com/articles/2010/20101025-1.aspx?searchID=622320917&sort=5&pg=1