Creating an Effective Memo
The AIDA is a writing tool that is used to write executive summaries, memos, and letters. AIDA is an abbreviation of Attention, Interest, Desire and Action. This tool was initially developed as a strategy for marketing. It was later adopted for writing because it helps to create effective communiqué (Ingle, 2009). AIDA can be used during preparation of a document and during the actual writing. The technique is usually employed to create the framework for writing. At this stage the key points to be addresses in the final document are listed using the steps enumerated in AIDA. When writing a memo, there are four key steps that should be taken during preparation.
The first strategy in the framework is to arouse the attention of the reader. The second strategy is to create interest in the subject matter addressed in the publication (Ingle, 2009). The third step in the framework is to arouse the desire of the reader to address the consequences of the issue at hand. At this stage the reader is made aware of the impact of the subject on them and how they can help to change the situation. Finally, the last step identifies the course of action to be taken to correct the situation.
The final memo becomes easier to write when this framework is first prepared. The framework guides the expansion of the steps into comprehensible paragraphs. AIDA makes memo writing easy because it combines management functions such as planning and organizing with the critical task of communication. Managers are therefore able to manage their messages.
The reader of the cover letter, memo, or resume is able to understand the message clearly, because it is written is orderly manner (Ingle, 2009). From the beginning, their attention is captured and the information needed passed across effectively. In the end, the reader knows what is expected of them. This is the ultimate goal of any communication.
Ingle, P. (2009). Writing Methods that Work: For business, school, & Life. United States