The political/legal factors that might affect the A.J. Hackett Bungy Company include taxing and political organizations with the international society. Recreational facilities require maintenance and measures stipulated by the government to ensure safety and these can be expensive. The tourism ministry affects the market of the company as most tourists that like bungee jumping depend on the infrastructure like roads to reach the company as customers come from local as well as international regions (Roberts, 2009).
Social and cultural factors that affect the company center on the activities that the society participate in around the company. Bungee jumping is an athletic and adventurous activity. The involvement of the society in such activities promotes the company. The adoption of the bungee jumping as a sport from 1988 has caught on to match other sports. The sport has a mythical origin making the locals in Vanuatu Pentecost Island claim it (Solomon et al. 2011, p 50,51).
The technological factors that influence A. J. Hackett Bungy Company involve the facilities that the company uses. The facilities the company uses for bungee jumping would remote the company’s public reputation and increase its efficiency if they deploy the most advanced technology.
Economic variables affect the company’s consumer-base significantly. The recent global recession reduced the consumer spending, and as such, the company experienced a reduction in its market. Recreational activities depend on the surplus in the economy to get customers sufficiently as they offer expendable wants.
Environmental factors that affect the company include climates and natures effects on facilities and structures. Visibility is crucial in this industry and thus foggy condition paralyze operations. Ropes and bridges are prone to deterioration due to acidic the atmosphere. This costs the company heavily as they replace and repair equipment frequently.
Marketing is the creation of awareness of a product or service to consumer that occurs in an area where they are likely to be found (marketplace) with an aim to persuade them to use or subscribe to it.
Utilities are the benefits that a consumer gets from buying and selling services from a company. Form utility involves the elimination of the consumer to turn the raw materials to finished products. The conversion of tealeaves into usable form in the beverage tea is one form of form utility. Place utility benefits the consumers by availing products and services in areas where they require them. Libraries near universities provide the students a time-conscious and convenient way to access reference materials. Time utility involves the access to products and services in a n area in a quick manner. Libraries also provide this type of utility as they are near the school providing resources to students in limited time. Possession utility involves the ownership that comes with the purchase of products from a company. If a consumer buys a phone, he / she is not dependent on other sources as the phone is his/ hers forever (Solomon et al. 2011, p 8-9).
I bought a life-saving floater on my trip to the beach in Mombasa. It is a circular, air-filled tube that has a hole in its center to fit around the waist. It keeps a person who cannot swim afloat in the deep waters of the ocean. The floater was colored in the same colors as the Kenyan flag, red, blue, green and white. It ensures the safety of swimmers keeping recreational activities safe. The floater cost 400 Kenya Shillings, an equivalent of about US $5. The cost is fare considering the floater did not require any other servicing before use.
The Mohammed Beach Utilities Store is located Nyali Beach Resort in Mombasa at Moyne Drive, Nyali, Mombasa. I bought the floater from this store because it was near my place of residence (Nyali Beach Resort). It offered time utility as well as place utility.
The best way for the store to promote its products is to have promotional offers given that it works in close association with the Nyali Beach Resort that receives many revelers that come to enjoy the beach. An offer on the customers of the resort to acquire the floaters at a subsidized price will increase the consumer-base of the store.
The floater was packaged in a transparent polythene wrapper clearly showing the colorful floater underneath. The packaging attracts the consumer by use of the colorful nature of the floater that can also serve as paraphernalia for tourists given that it has the colors of the Kenyan flag. It has no labeling brand, and this is deleterious to the store as their product has no distinct name.
Roberts, D. (2009, June 15). AJ Hackett Bungy New Zealand Marketing Better Than any Best
Job in The World Campaign | Web Design, Web Strategies and Internet Marketing. Web design, Web Strategies and Internet Marketing, Queenstown Web Design for the Social Web.. Retrieved January 9, 2013, from http://xebidy.com/aj-hackett-bungy-new-zealand-marketing-better-than-any-best-job-in-the-world-campaign/
Solomon, M. R., Charbonneau, J., Hughes, A., Chitty, B., Marshall, G. W., & Stuart, E. W.
(2011). Marketing: Real people, real choices (2 ed.). Auckland: Pearson Education New Zealand.