The Mercedes group of companies is known for manufacturing various models. Mercedes is known for quality automobiles. It’s a German brand that has spread beyond the borders of Germany and into the seven continents. Any owner of a Mercedes is a proud owner because he gets value for his money. Some of the various models manufactured by Mercedes include: Mercedes CLA class, S class, E class, M class, and SLS class.
The Mercedes SLS class is as good as it gets. When you look at the picture, the first thing that captures a person’s attention, are the wings of the car. You can easily picture a celebrity making a grand entrance to the Grammy’s in such a sleek car. The wings add a touch of class to anyone who drives it. Without doubt, if its wings would have been closed the picture would be less shouting. Seeing the picture with the doors open certainly raises the profile of the vehicle itself. The color red is used to symbolize passion, energy, love, strength, determination and desire. The red color of the car therefore implies that the car is a symbol of strength, energy, determination and desire.
The questions on the picture, “A cockpit. An engine. Two wings. Is it still a car?” give the impression that having such a car is such a rarity that any person who can get his hands on one is a lucky fellow. Common cars have either a good cockpit, or a good engine, or just two wings but the SLS Mercedes has all those three properties in it. This makes the target market believe it’s a very rare, very powerful machine. The target market for such a vehicle is the wealthy in the society. People who are not struggling to earn a living, people who are looking for something unique and rare.
The black background on the photo of the vehicle serves to magnify the presence of the vehicle. It increases the stage presence of the vehicle and glorifies it. In my opinion, the black color complements the vehicle because it does not draw the attention away from the Mercedes but it makes sure that nothing in the picture is visible apart from the vehicle.
The general mood created by the advert is one of excitement, energy quality and class. This is especially because of the design of the car and its wing like doors. The shape of the vehicle gives a near formula one experience. It resembles the shape of a racing car in the Grand Pix race track. The choice of the color red just suits the Mercedes. It’s not as shouting as black but is sure to catch the eye of anyone looking for a passionate car. The streamlined shape of the vehicle on the front part guarantees a speedy arrival to your destination with time to spare. The emotional response created by the statements besides the photo of the vehicle, is that of quality. You get the feeling that this is a quality automobile and if you think twice about buying it, you will find out that it has already been sold. It seems like a limited edition sort of car. The advertisement is not full of white space neither can we say there is too much graphical material. We can argue that the advert is not silent nor is it too noisy. It is a mature advert according to my sincere judgment. I believe its appealing to its target market it does not miss the point of the advert which is to make the vehicle look spectacular. The positioning of the Mercedes logo and the words “Mercedes-Benz” fill the advert such that the whole picture says something about the vehicle there is good usage of the advertising space. We can’t say that the left side has been used more because there’s a balance across the whole advert.
In conclusion, I can say from the moment I laid my eyes on the picture, I knew the automobile was a classic. The car is calling out for you to own it. The picture totally sells the SLS Mercedes. The designer of the advert has done a splendid job in showing the attractive qualities of the car. I believe once the target market view the advert; they will surely reach into their pockets to buy it. I would give the advert for the Mercedes SLS a 10 out of 10 rating.
Nolte, Thomas, Hans Hansson, and Lucia Lo Bello. "Automotive communications-past, current and future." Emerging Technologies and Factory Automation, 2005. ETFA 2005. 10th IEEE Conference on. Vol. 1. IEEE, 2005.