The YMCA is a leading NGO for youth healthy living, development, and social responsibility. It is an association of women, children, and men committed to long-term personal as well as social change. YMCA focuses on nurturing or developing the potential of each child, enhancing the country’s health and well-being. Moreover, offering opportunities to support and give back to neighbors. The organization enables adults, families, youths, as well as the community to be confident, healthy, connected, and secure.
Advertising and promotion sector of YMCA plan explains how unique promotion and publicity proposition can be delivered to prospective audience. There are many different promotion avenues or possibilities available, for example, advertising, sales promotion, publicity, and marketing materials. A successful plan can be distinguished by the focus it offers on the selected peculiar promotion proposition (Lewis, 2009).
Trade shows may be a valuable promotion technique for YMCA. However, trade shows may also be a waste of money and time. The success or failure of YMCA due to trade shows depends on earlier preparation (Lewis, 2009).
Advertising is effective if thought with regard to media and the one that may be effective and efficient in reaching the target market. Advertisement that embraces or incorporates various means such as internet, radio, television, magazines, newspaper, and telephone books are the best.
An appropriate YMCA promotion should include promotion activities within the plan of advertisement and promotion. The promotion activities, such as, coupons, offering free services, demonstrations, and displays of success stories are beneficial in increasing the volume base of YMCA.
Promotion plans of YMCA should include marketing materials like brochures, pamphlets, business cards, and service sheets that help in reaching the public in a faster manner. Additionally, publicity is another opportunity of promotion available for increasing acceptability of YMCA. Even though press releases always spring to mind, it is not the only medium to get citizens spreading the word concerning the business of YMCA. It is beneficial to consider special events, community engagement, activities launches, writing articles, as well as receiving and using testimonials (Lewis, 2009). In summary, the possible promotion avenues must be evaluated in order to conclude which to stress in a promotion plan.
Lewis, H. (2009). Bids, tenders & proposals: Winning business through best practice. London: Kogan Page.